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Hasbro: Zoids
ZOIDS BRAND INTRODUCED NEW Z-BUILDERS SEGMENT -- THE NEXT EVOLUTION IN MODEL KIT BUILDING - A Huge Hit With Kids and Fans, ZOIDS Catapults Growth of Model Kit Category
It's official! ZOIDS are hot, hot, hot! Since their introduction by Hasbro in late 2001, ZOIDS model kits and action figures have enlisted an enthusiastic new fan base of kids and collectors in the model kit and accessory toy category. Why are ZOIDS so hot?? Kids love ZOIDS because they get to use their creativity and construction skills as they build, customize and mobilize the only model kits that are fully equipped with wind-up or electronic motors along with action features and accessories. ZOIDS action figure model kits feature an easy snap-together fit that requires no glue or paint. Kids are having so much fun building their ZOIDS that they are going on-line at zoids.hasbro.com to share photos of their customized creations.
In 2003, Hasbro will bring kids and fans even more new and unique ways to challenge themselves while they build, customize and mobilize their team of ZOIDS beasts into battle, with approximately 80 new line items, including: an all new Z-BUILDER MODEL KIT collectable segment; an expanded core model kit segment with new looks, action features, figure sizes and characters; and new ways to build and customize ZOIDS action figures to recreate the ZOIDS battles to be showcased in 26 new episodes of the hit Cartoon Network animated series slated for fall 2003.
Elevating the ZOIDS excitement in 2003, fans can look forward to this awesome new line, including:
Z-BUILDERS
The brand new ZOIDS Z-BUILDERS segment is the next evolution in model kit building that's all about a multitude of building options and a high level of customization. Z-BUILDERS PLUG-N-BLOX connecting system lets kids build, pull apart and rebuild in a number of combinations that's only limited by their imagination. What's more, the action figure articulation of Z-BUILDERS transcends the abilities of any other model kit action figures.
ZOIDS fans will want to build their own collection of Z-BUILDERS characters and then combine them to make larger figures or use Z-BUILDERS armor to customize and combine with other ZOIDS model kits.
Basic Assortment (Approximate retail price: $6.99) Beginning in January, four basic Z-BUILDERS figures give kids the first PLUG-N-BLOX pieces they will need to create the MATRIX DRAGON hero character. Throughout the year, these basic Z-BUILDERS will be available at retail to start a whole new way to collect, build, customize and mobilize ZOIDS. These figures include: January: LEOBLAZE, UNENLAGIA, NIGHTWISE and MOSASLEDGE. April: FLY SCISSORS, and SHELL KARN. June: DIPLO GUNS and DEMONS HEAD. August: DUAL LEO. November: BOLD GUARD.
Deluxe Assortment (Approximate retail price: $9.99) The electronic good and evil ZOIDS characters from the planned animated series are showcased in the deluxe Z-BUILDERS assortment. Each has unique battle and light-up features, warrior sounds and projectile launcher. Available in July: RAY SAURER with LIGHTS and CANNON SPIDER. September: GORILLA TRON with LIGHTS. November: MOLGA.
Mega Assortment (Approximate retail price: $13.99) Z-BUILDERS in the mega assortment provides even more PLUG-N-BLOX features for a higher level of building difficulty and more complete customization capabilities. Hero FIRE PHOENIX combines with the LIGER ZERO model kit and mobilizes to "take flight." Or, kids can create multiple combinations with the evil BRACHIO ZILLA. The other new characters in this assortment, each as unique as its name, include: July: FIRE PHOENIX, BRACHIO ZILLA. September: BUSTER EAGLE and LORD GAYLE.
ACTION FIGURE MODEL KITS
These snap-together kits with multi-colored parts add a new dimension to model kit play. The challenge and fun builds in 2003 with eight different ZOIDS model kit assortments, from the popular wind-up motor basics to figures with the new HOLO-TECH camouflage that allows the model builder to see the inner mechanics of his ZOIDS, to the huge-scale electronic hero GOJULAS GIGA.
TROOP BUILDERS Assortment (Approximate retail price: $4.99) Customizing ZOIDS model kit action figures gets even more interesting this spring, when kids can supplement their ZOIDS model kits with the new TROOP BUILDERS assortment. These non-motorized, feature packed characters can't be found anywhere else in the ZOIDS line. This assortment of figures includes: December '02: MACCURTIS, DEMANTIS, and DILOFORCE. February: GROUNCHAR and CHAMELEOR. April: GLAIVE QUAMA. June: SABER LION and GUN TIGER.
Basic Assortment (Approximate retail price: $6.99) New basic kits to build, customize and mobilize, each have unique character movements and key action features just like in the animated series on Cartoon Network. They include: January: GUSAK, MOLGA, IGUANASAUR and GATORDUS. April: SEA STRIKER. August: HAMMER ROCK. September: DOUBLE SWORDER HOLO-TECH.
Deluxe Assortment (Approximate retail price: $9.99) The biggest seller for the ZOIDS brand in 2002, the deluxe kits also come with a wind-up motor and are slightly larger than the basic model kits. Some of the 2003 deluxe kits offer HOLO-TECH camouflage, a cool new molded armor that allows the model builder to see the inner mechanics as the figure mobilizes into action. The assortment includes: December '02: COMMAND WOLF (IRVINE), BLACK RHIMOS (SILVER). February: RAYNOS HOLO-TECH. April: WAR SHARK HOLO-TECH.June: SPINOSNAPPER HOLO-TECH. August: GOL HEX. October: ALLOSAUR.
Mega Assortment (Approximate retail price: $12.99) Ready, set, LET IT RIP! New to the model kit line-up, the MEGA GRAVITY WHEEL assortment empowers kids to bring life to their ZOIDS in an entirely new way -- rip cord action. Power-up and mobilize with this slightly larger assortment, featuring a gravity wheel and rip cord that launches the mechanically precise, smooth gliding walk of the mega ZOIDS action figure model kit. Sure to be a rip-roaring hit with kids, the MEGA GRAVITY WHEEL assortment includes: July: GRAVITY SAURER and GRAVITY SAIX. August: GRAVITY WOLF. September: GRAVITY PTERA.
Ultra Assortment (Approximate retail price: $19.99) Electronic motorization allows the larger scale ultra ZOIDS like ZABER FANG, to cruise into battle with jaw chomping action, motorized walking, opening cockpit, and rotating weapons. Each ultra figure kit has great HOLO-TECH designs and unique, signature features to build and customize. They include: December: ZABER FANG HOLO-TECH. May: SHIELD LIGER HOLO-TECH.June: DIMETRODOM. August: GUN BLASTER HOLO-TECH and BATTLE REX. September: BATTLE COURGAR. October: CANNON CAESAR and HOUND SOLDIER.
Super Assortment (Approximate retail price: $24.99) These top-selling electronic motorized ZOIDS model kits are slightly larger than the ultra assortment and require a bit more complex assembly. Still, no glue or paint is needed -- just snap the colorful pieces together to customize and mobilize these cool new characters and activate their unique features. Coming to retail in 2003: January: LIGER ZERO X .June: LIMITED BLADE LIGER. July: LIGER ZERO (CLASSIC). August: LIGER ZERO HOLO-TECH
Supreme Assortment (Approximate retail price: $34.99) The must-have ZOIDS kit for the serious model builder. Three new huge electronic supreme kits in 2003 start with DEATH STINGER (available January) which mobilizes into a ferocious warrior with light-up features as it searches for enemy ZOIDS, just like in the T.V. program. The supreme assortment gets even cooler in the fall, when two new spectacular air-powered ZOIDS enter Planet Zi.
Premier Electronic Assortment (Approximate retail price: $57.99) Unequaled in the universe of ZOIDS, GOJULAS GIGA is the first large-scale ZOID model kit to feature both lights and sounds along with a slashing tail, moving arms and a menacing look. Even with its enormous scale and awesome action features, the GOJULAS GIGA assortment requires only snap-together assembly. ELECTRONIC GOJULAS GIGA is available in July and the ELECTRONIC DEATH SAURER is available in September.
ZOIDS ACTION FIGURES
Action figure play took on a whole new meaning when Hasbro introduced ZOIDS. Kids will find all new characters in three different ZOIDS action figure assortments. Each figure is equipped with unique, customizable weapon backpacks and projectile launchers to recreate favorite battles from the ZOIDS animated TV series.
Basic Assortment (Approximate retail price: $6.99) Kids can be introduced to the ZOIDS action figure universe with the main characters from the TV series, including heroes and villains. They include -- December '02: COMMAND WOLF, LIGER ZERO, and ZABER FANG. April SHIELD LIGER and SEA STRIKER. July: SHADOW FOX and GENO BREAKER. September: PTERAMANDER.
Deluxe Assortment (Approximate retail price: $9.99) Seven new deluxe figures will be available in 2003, each larger in scale than the basic figures and with more customizable features, but with still able to interchange accessory backpacks with the basic figure packs. Figures include: December '02: LIGER ZERO PANZER and RED HORN. May: BERSERK FURY and LIGER ZERO X. July: IRON KONG and DEATH SAURER. September: GOJULAS GIGA.
Electronic Super Figure Assortment (Approximate retail price: $29.99) Customizable and packed with electronic lights, sounds, projectile launchers and leaping action, with the ZOIDS ELECTRONIC SUPER ACTION FIGURES, kids will have hours of fun building, customizing and mobilizing heroes LIGER ZERO MIDNIGHT SHIELD (January) and COMMAND WOLF (July).
All ZOIDS model kits are recommended for ages eight and up. ZOIDS action figures are recommended for children four and up.
Product names subjet to change.
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