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Play Along Toys & Art Asylum:
Care Bears

THEY'RE A GLOWING SUCCESS!
Care Bears Continue to Shine into 2004!

Deerfield Beach, Florida (January 27, 2004) � Building on their huge success in 2003, including honors such as Toy of the Year in both Parents and Family Fun magazines, Care Bears are continuing to razzle, dazzle and shine into 2004!

And Care Bears continue to make their presence known � even in the dark � now that these huggable, lovable friends are available as Glow-A-Lot Bears! Yes, six of the most popular Care Bears ever glow bright when the lights go out! Love-a-lot, Bedtime, Wish, Funshine, Share and Friend Bear are made of a special material that, when held up to the light for a moment, will magically glow in the dark for hours. Glow-a-lot Care Bears will retail for $14.99.

Also new for 2004 from Care Bears

Care Bears Cousins! Thanks to such cuddly cousins as Brave Heart Lion, Lotsa Heart Elephant and Swift Heart Rabbit, the Care Bears now have even more help in their caring and sharing missions!

Care Bears Infant / Pre-School line � Introducing playful ways to learn from the Care Bears! These Pre-School toys will encourage toddlers� creativity and foster their independence, building a basis for a lifetime of learning. Each toy matches developmentally appropriate skill sets with age appropriate play patterns.

Talking Care Bears with Video � These large cuddly Care Bears plush now come to life with a hug or a squeeze of their paw. They say sweet phrases, and always ask for a Care Bear hug! Talking Care Bears also come with a 30-minute video featuring their original smash hit animated TV series.

About Play Along

Play Along, an award-winning toy company and one of the fastest growing in the toy industry, made its debut in 1999 with the Britney Spears doll line that went on to break all records for sales of an individual personality doll. Since then, the company has produced a string of popular toy lines including one of the hottest in the world today, the Care Bears. Play Along�s diversified brand portfolio also includes THE DOG, Curly Qs, Teletubbies, The Lord of the Rings and new for Summer 2004 � the Cabbage Patch Kids! For more information visit the company's web site at http://www.playalongtoys.com

Care Bears™ � Those Characters From Cleveland, Inc. Used under license from Play Along (Hong Kong) Ltd.


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