PEEPS® Brand Licensed Products Show Iconic Treat is More Than Sweet!

BETHLEHEM, Pa., Feb. 13, 2008 -- Just Born, Inc., makers of PEEPS® Brand marshmallow candies, announced today that its 2008 licensees and PEEPS® Brand offerings are bigger than ever.

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, "PEEPS® fans have an emotional attachment to the brand, illustrated by our strong sales and the size of our PEEPS® Fan Club. Beyond the enjoyment they derive from eating PEEPS®, fans are thrilled to be able to connect with the brand throughout the year with products that feature the PEEPS® Brand. Our 2008 range of licensed PEEPS® Brand products is expected be our most popular ever."

Licensed Products Available For 2008:

The range of products include novelty toys, arts and crafts and activities; an exciting line of PEEPS® plush; Easter Baskets; novelty candy (jumbo egg filled with candy and stickers, and more); a series of coloring & activity books; stationery; infant toys and feeding sets, rattles and teethers, and infant accessories; terrific apparel for kids, tweens and teens, juniors and young men's, kids and junior sleepwear and loungewear; slippers, socks; cosmetics; great PEEPS® books and more.

Pictured in the accompanying image is the "PEEPS® On Earth" t-shirt offered by 4004, Inc. and available at Steve & Barry's stores. PEEPS® Brand licensed products are available nationwide in a variety of leading retail chains including grocery, drug, mass merchandisers, dollar stores, craft stores, specialty stores and department stores. While many of the items are distributed seasonally, a number of them are available year- round, especially in the apparel category.

About Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born manufactures PEEPS® Brand Marshmallow Candies, MIKE AND IKE® Brand Chewy Fruit Flavored Candies, HOT TAMALES® Brand Chewy Cinnamon Flavored Candies, ZOURS® Brand Chewy Sour Candies, TEENEE BEANEE® Brand Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries.