Toys Boys Want This Easter - Bakugan Battle Brawlers

Spin Master speeds production on more than 30 million Bakugan monsters to meet high level demand this spring

TORONTO, and LOS ANGELES, March 17, 2008 -- There's one item on the shopping list as boys hit toy stores this spring break and Easter season - Bakugan.

From the Japanese words "baku" meaning "to explode" and "gan" meaning "sphere", Bakugan Battle Brawlers is a collectible action strategy game featuring more than 100 different transforming marbles that pop into powerful monster action figures when strategically rolled onto game cards.

Sales of the hit game are spiking by over 400% a week across the country, prompting retailers to double orders and toy company Spin Master Ltd to airfreight more product in fast. In response to the massive popularity, Spin Master is speeding up production on more than 30 million Bakugan to meet this high demand.

"This is the biggest thing we've done in the 14 years since we started the company," says Anton Rabie, President and Co-CEO of Spin Master. "It's amazing how fast the Bakugan trend has erupted in the U.S. It's on complete fire at every single level and the series has only been on Cartoon Network for a little more than three weeks."

"Retailers tell us that it's the latest craze in the toy aisle across the country," says Spin Master spokesperson Donna MacNeil. "Boys love to throw things, trade things, and collect things of value, and of course do battle, and Bakugan's got all that."

To support the spread of Bakugan fever, Spin Master is rolling out a cross-country Bakugan Battle Training tour in April, visiting 1,200 Wal-Mart and Toys "R" Us stores across the country and offering game training, demonstrations, and special giveaways. The Battle Training Tour kicks off with a ribbon cutting ceremony of a special Toys "R" Us Times Square Bakugan Battle Zone in New York City on April 4, 2008.

Available at all major retailers, Bakugan Battle Brawlers come in a variety pack sizes, with accessories including a Wrist Launcher, Battle Arena, and 2" Action Figures, all ranging from $4.99-$29.99.

About Spin Master Ltd.

Spin Master(TM) is the 6th largest and fastest growing toy company in North America. A multi-category children's entertainment company since 1994, Spin Master(TM) has been designing, developing, manufacturing and marketing consumer products for children around the world. With the launch of Bakugan Battle Brawlers, Spin Master(TM) has also marked its first foray into entertainment IP and television production. Spin Master(TM) is best known for such popular brands as Air Hogs(R)(TM), Aquadoodle(TM), Tech Deck, and Moon Sand. Spin Master(TM) employs over 500 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China, and is proud to be recognized as one of Canada's 50 Best Managed companies. For additional information please visit: www.spinmaster.com.