New Price Reductions and Super Value Program offer consumers substantial savings!

PITTSFIELD, Mass., Oct. 2, 2008 -- KB Toys announced today new price reductions on hundreds of items throughout the store. Over two hundred popular toys have just been reduced to $10 or less, just in time for the holiday gift buying season. These temporary price cuts, along with their newly expanded Super Value Program, result in a unique combination of superior value which will allow consumers to stretch their dollar in these challenging economic times.

KB Toys has recognized the need for affordably priced toys that also provide substantial value. That challenge has been met with the extremely successful Super Value Program. Every week consumers come into KB Toys for great savings on Super Value toys, games, crafts and much more. KB Toys recently expanded that popular program to include video games priced as low as $9.98 and DVD family movies and entertainment starting at 2 for $9.98.

To help consumer dollars go even further, this week KB Toys also added twenty-five items to the Extreme Value! Lineup. The Extreme Value! selection offers even lower prices on select, guest favorite, Super Values from famous names like Fisher-Price, Mattel, Hasbro, Disney and more.

"Our guests have come to know they can always find exceptional bargains with our Super Value Program," said Andy Bailen, CEO of KB Toys. "Clearly, more consumers are looking for affordably priced gifts and that is why we also just took over two hundred great toys and lowered their prices to $10 or less."

Every store is loaded with great toys and games, now priced at $10 or less, like these:

• Family Favorite Games -- Choose from both new and classic titles like Are U Smarter Than a 5th Grader?, High School Musical Card Game, Spider-Man Operation, Leap Frog Dominoes, Yahtzee, Twister Moves and two dozen others. Now just $8 each.

• Craft Kits by Crayola -- Choose from our entire stock of Crayola Color Explosion and Color Wonder Kits. Each provides hours of fun and entertainment. Now just $7 each.

• Select My Little Pony and Polly Pocket Playsets -- Choose from My Little Pony Themed Ponies, Best Friends and more. Plus Polly Pocket Paw Spa, Pet Boutique, Fab-Tastic Fashions and much more. Now just $5 each.

• NFL and MLB Action Figures -- Find your favorite Pro Football and Baseball stars, authentically detailed in 1:18 scale. Now just $5 each.

• Select Fisher-Price Preschool Toys -- Choose from Little People Zoo Train, Medical Kit Playset, Barnyard Bowling, 2-in-1 Toddler Tunes Puppy and more. Now just $10 each.

• Select Hot Wheels and Matchbox Playsets -- Choose from Metro City Police, Turbo Town, Pirate Island Adventure and more. Now just $10 each.

• Select Plush Beanies - Kids' favorites like Pokemon, Nintendogs, Winnie the Pooh, Wiggles and many other fun collectibles. Now just $5 each.

"Our expanded Super Value program has been a clear hit with our Guests," adds Bailen. "These newly reduced toys, games and crafts along with our bargain priced video game and DVD movie selection offer even more exceptional value and are perfect for the entire family to enjoy."

The selection changes frequently, so be sure to check out KB Toys often for best and newest selection and keep saving again and again!

About KB Toys

KB Toys, Inc. is the nation's largest mall-based specialty toy retailer, operating more than 430 Stores across America, the American Territory of Guam and the commonwealth of Puerto Rico. Headquartered in Pittsfield, Mass., the privately-held company has been delighting children, parents and grandparents alike with the fun of toys for more than 80 years. To find the store nearest you go to www.kbclubhouse.com.