ORLANDO, Fla., Oct. 5 -- Following September's tragic events in New York, Pennsylvania, and Washington, the specialty toy industry faces a challenging retail environment. To assist retailers as their businesses recover in time for the holiday shopping season, Action Products International, Inc. (Nasdaq: APII), a leading educational toy company, is instituting a special four-point sales stimulus program for October.
Throughout October, Action Products will provide retailers with significant discounts on its entire product line, extended payment terms, and free "America the Beautiful" coloring books. In addition, the company will make charitable toy donations for families affected by September's tragedy.
Through this program, Action Products hopes to provide retailers with the foundation for a strong holiday season, and put smiles on children's faces with the coloring books and toy donations.
"We are very aware that recent events have impacted our customers'
business and want to let our retailers know that we care about them and their consumers. As our nation's leaders call on all of us to try to get back to 'normal,' we are happy to do what we can to help with this sales stimulus program," said CEO and Chairman of Action Products Ron Kaplan.
"We are very happy to take part in the program and appreciate the
initiative Action Products has taken to support us," said Justine Woreth, manager of Village Chemists of Setauket, a New York-based retailer.
ABOUT ACTION PRODUCTS INTERNATIONAL
Action Products International, Inc. is a toy manufacturer emphasizing
educational children's brands, including Earth Lore(TM) I Dig Dinosaurs(R) and I Dig Treasures(R); Space Voyagers(R) "The most authentic Space Toys on
Earth"; Climb@Tron(TM) window-climbing robots; Thomas & Friends(TM) Creative Play arts and crafts kits; and Play and Store(TM) portable playsets. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide.
For more information on Action Products toys, email [email protected] or visit the company on the World Wide Web at: http://www.apii.com or
http://www.spacevoyagers.com.
NOTE: Any statements that are not historical facts contained in this
release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.
