October 2010 - Building on the success of last year's event, Toys"R"Us has partnered again with LEGO Systems, Inc. to reconstruct "Bricktober" at Toys"R"Us stores nationwide and online at Toysrus.com. Transforming October into "Bricktober," customers will find a LEGO celebration at Toys"R"Us stores throughout the month, highlighted by weekly specials on LEGO products, a special Racing event, dedicated boutiques filled with LEGO sets and more. As an added bonus, LEGO Systems, Inc. and Toys"R"Us combed through the LEGO archives to reissue four of fans' favorite LEGO minifigures as limited edition magnets as gifts with purchase, with one minifigure magnet released each week at Toys"R"Us stores.

Customers interested in "Bricktober" will find the following excitement at Toys"R"Us stores starting now:

Return of Retro LEGO Minifigures

LEGO fans love to collect the minifigures found within many LEGO construction sets, and to help make "Bricktober" extra special, Toys"R"Us and LEGO Systems, Inc. are rereleasing four of the most sought after minifigures in LEGO history in magnet form. Each week, customers who purchase $20 worth of LEGO construction sets or board games will receive a limited edition LEGO minifigure from times past.

• From Sunday, October 3 to Saturday, October 9, customers will discover the Imperial Soldier from the LEGO Pirates set launched in 1989. Many fans may remember the Imperial Solder from the popular LEGO Eldorado Fortress set.

• From Sunday, October 10 to Saturday, October 16, LEGO fans can find the Cavalry Colonel from the 1986 LEGO Western range. The Cavalry Colonel was featured in two LEGO sets, Fort Legoredo and Frontier Patrol.

• From Sunday, October 17 to Saturday, October 23, the Fire Chief, part of the 1981 LEGOLAND Town Fire theme will reappear. The Fire Chief was sought after due to the distinctive white helmet he wore to distinguish himself from traditional Firefighter minifigures wearing black hats.

• From Sunday, October 24 to Saturday, October 30, LEGO collectors can rediscover the Black Falcon. Originally released in 1984, the Black Falcon was included within the Knight's Castle construction theme, featured in the 1986 Black Falcon's Fortress set.

Every week throughout October, Toys"R"Us stores and Toysrus.com will offer stellar savings on a wide variety of LEGO products. The savings begin with a special deal that offers shoppers 30 percent off more than one dozen of the hottest LEGO building sets and board games available, including Minotaurus, the Power Miners Claw Catcher, Star Wars Clone Turbo Tank and more now through Saturday, October 9. The following week, LEGO fans can get ready for Halloween when they receive a special, complimentary fabric Halloween Bucket with any LEGO purchase totaling $20 or more, while supplies last from Sunday, October 10 through Saturday, October 16. LEGO lovers can also look forward to additional special sales throughout the month of October.

Special "Bricktober" Event Races into Toys"R"Us Stores Nationwide

To bring "Bricktober" to life for young LEGO fans, Toys"R"Us stores across the country will host special racing-themed LEGO "Bricktober" 500 events on Saturday, October 23 from 12 noon � 2 pm. During the event, kids can build and decorate their own complimentary LEGO car and receive an official LEGO "Bricktober" 500 driver's license, while supplies last. Once the car is constructed, they can race it against other LEGO fans' creations.

Learning the History of LEGO Group

Those interested in reading about the history of the LEGO Group will marvel at the new selection of LEGO-themed books from DK Publishing available at Toys"R"Us stores nationwide. "The LEGO Book" takes readers on a journey through LEGO history from its beginnings in a carpenter's workshop to its current position as a global brand. "LEGO Star Wars: The Visual Dictionary" offers fans dozens of little known facts, along with hundreds of photos, detailing different Star Wars themed construction sets and minifigures. The "LEGO Minifigure Ultimate Sticker Collection" celebrates 30 years of minifigures, showcasing them in sticker form so kids and LEGO enthusiasts can experience their minifigures in a whole new way.

Among the most iconic toy brands in the world, generations of children have fallen in love with LEGO toys since they were first introduced in 1932. With hundreds of sets to choose from, at a wide variety of price points ranging from $4.99 to $499.99, Toys"R"Us stores offer LEGO products to bring affordable, long-lasting play value for the whole family. This year, LEGO fans have discovered the newest innovation � LEGO board games � which offer fans the ability to construct their own board that can be rebuilt for more personalized play and can be found in the board game aisle of Toys"R"Us stores.