Sweepstakes Grand Prize Ben 10 Mark 10-Style Go-Kart to Debut at New York Comic Con Oct. 8-10

CYPRESS, Calif. - October 7, 2010 - 'Tis the season for turbo-charged fun as Bandai America Incorporated revs up the holiday season with its "Ben 10: Ultimate Alien Go-Kart Sweepstakes." Beginning on 10/10/10 and continuing for ten weeks leading into this year's holiday season, consumers will be able to enter for a chance to win an exclusive Ben 10 Mark 10-style go-kart, among other cool weekly prizes inspired by Cartoon Network's top-rated, Emmy Award®-winning animated series, by visiting www.bandai.com/uasweepstakes.

The limited edition go-kart will make its public premiere at New York Comic Con, where attendees can have a commemorative photo taken with the vehicle, and receive Ultimate Alien mini-posters (while supplies last), on Comic Con "Kids Day," Sunday, October 10.

Entering the "Ben 10: Ultimate Alien Go-Kart Sweepstakes" is as easy as voting for a favorite Ultimate Alien. Kids and fans ages 6-11 years-old can select their favorite Ben 10 alien and track its progress on the Alien Leader Board to become the Ultimate Alien. Participants can enter the sweepstakes once a day and one lucky winner per week will receive a Ben 10: Ultimate Alien toy prize package, including the latest Ben 10 toys and videogame, Ben 10: Ultimate Alien: Cosmic Destruction from D3Publisher. The grand prize winner will go "Full Force" when they slip behind the wheel of their custom Ben 10 Mark 10-style gas-powered go-kart equipped with an exclusive driving helmet. "Hero Time" doesn't end there, as they will also receive a Ben 10: Ultimate Alien toy package.

"Ben 10 super-charges the holiday season for Bandai America as we bring consumers not only the ultimate in sweepstakes prizes but also the innovative new Ultimate Alien toy line," said Mark Schaffner, Executive Vice President of Toys for Bandai America Incorporated. "The line continues to exemplify our commitment to delivering inventive, design-forward products that spur children's imagination and offer Ben 10 fans creative playtime experiences to enjoy well into the New Year."

As the holiday season nears, entrants will also be able to create their ultimate wish list of Ben 10 toys to send to friends and family when they visit the website to enter the sweepstakes or vote for their favorite aliens. Inspired by the popular Cartoon Network action-adventure franchise, the Ben 10: Ultimate Alien toy line includes action figures, role-play, vehicles, and its patent-pending Alien Creation System toys that allow kids to use their imagination to create and combine thousands of aliens.

Holiday 2010 product highlights include:

The Mark 10 Deluxe Vehicle ($29.99 SRP): Ben's sweet ride comes with five missiles and four vehicle modes - racer, hovercraft, submarine and jet fighter - as well as a translucent green Ben 10 action figure. Other select 4" Alien Collection figures can fit in the vehicle as well.

The Alien Creation Chamber Laboratory ($49.99 SRP): The greatest addition yet to the "Alien Creation" line, the Alien Creation Chamber Laboratory combines design and innovation with the already successful Creation Chamber, allowing kids to watch as their own unique combination of aliens are automatically developed right before their eyes! Kids create these aliens by loading the lab with multiple arms, legs, heads and torsos, and with a push of a button, a new alien comes together. Millions of alien combinations are possible. Includes four translucent alien figures.

The Disc Alien Ultimatrix ($19.99 SRP): This latest edition of the Omnitrix, Ben's watch-like device allowing alien transformation, the Disc Alien Ultimatrix comes with a disc-shaped alien hero (Humungousaur) that can be placed inside and activated to pop up while unlocking alien voices or sounds and lights.

Marking its fifth year at retail in 2010, Bandai America's Ben 10 Ultimate Alien Fall 2010 collection captures the excitement of the television series with new Ultimate Alien action figure characters, as well as characters from the classic Ben 10 series.

About Bandai America Incorporated

A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America Incorporated brand family includes Power Rangers®, Ben 10™, Harumika™, Tamagotchi™, Pocoyo™ and Teeny Little Families™ among other boys, girls, pre-school and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Content. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.