The film, which opens July 3rd, features the all-new Mercedes-Benz E-Class, which goes on sale in the U.S. in September.

An all-new 2003 E500 has an integral and prominent role in MIB II as the 'new hotness car.'

A special E-Class feature in the film is a keyless remote control that summons the car to the Agents Jay and Kay "at a blink of an eye," and is driven by a remote controlled agent that is sucked back into the air bag before the two film stars enter the vehicle.

"What more exciting venue to illustrate the fun-to-drive factor and the latest in cutting-edge technology of our all-new E-Class than the adventurous and cool environment of 'Men in Black II'?" said Dave Schembri, vice president of marketing for Mercedes-Benz USA.

The marketing partnership with Columbia Pictures goes beyond a simple product placement or promotional tie-in. Instead, Mercedes-Benz will coordinate an integrated promotional campaign with the studio involving:

• Creative inclusion of the 2003 all-new Mercedes-Benz E500 in the film;
• Use of "Men in Black II" version of the MIB Strike Cruiser Vehicle toy produced by Hasbro;
• An on-line sweepstakes for 5 pairs of winners to receive tickets to the LA premiere of Men in Black II on June 26;
• A summer 2002 local screening program with invitational screenings in major markets on July 9,10,11;
• A direct marketing campaign for Mercedes-Benz customers and prospects to see Men in Black II gratis, at their leisure after the debut, courtesy of Mercedes-Benz USA and Movie Magic

"Men in Black II" also marks the first time Mercedes-Benz has granted the use of its logo for a licensed children's toy. The MIB Strike Cruiser, a spaceship operated by the MIB agents to pursue the lead alien's spaceship, morphs into the all-new E-Class in the movie. The toy spaceship -- which is being sold with a 3-3/4-inch MIB II toy agent (Agent Jay) -- is manufactured by Hasbro and will hit store shelves in mid-June. The estimated retail price of the MIB strike cruiser is $21.99 and is intended for children 4 years of age and older.

As exclusive automotive partner for "Men in Black II," Mercedes-Benz will also create advertising, direct marketing, and online media, timed for the pre-release of the movie in the U.S. The U.S. advertising is a humorous spot that adapts themes and images from "Men in Black II."

The all-new E-Class is a stylish vehicle that sets new benchmarks for contemporary design, luxury and truly useful technology. With a new sleeker exterior and sportier interior, the all-new E-Class builds on the value, quality and reputation that only Mercedes-Benz can deliver. The suggested retail price of the all-new E-Class will be unveiled later this summer.

A Columbia Pictures presentation of an Amblin Entertainment production, "Men in Black II," is the sequel to "Men In Black," one of the top-grossing films of all time. Since the release of the original blockbuster in 1997 by Columbia Pictures, the movie has grossed more than $589 million dollars.

In "Men in Black II," Kay (Tommy Lee Jones) and Jay (Will Smith) reunite to provide our best, last and only line of defense against a sinister seductress who levels the toughest challenge yet to the MIBs untarnished mission statement: protecting the earth from the scum of the universe.

It's been four years since the alien-seeking agents averted an intergalactic disaster of epic proportions. Kay has since returned to the comforts of civilian life while Jay continues to work for the Men In Black, the highly funded yet unofficial government agency that regulates all things alien on earth.

While investigating a seemingly routine crime, Jay uncovers a diabolical plot masterminded by Serleena (Lara Flynn Boyle), an evil Kylothian monster who disguises herself as a sexy lingerie model. When Serleena takes the entire MIB building hostage, there is only one person left Jay can turn to: his former MIB partner who is now working in another larger government office, the U.S. postal service, and prefers simple pleasures like standoffs with mammoth alien insects.

It's a race against the clock as Jay must convince Kay, who not only has absolutely no memory of his time spent with Men In Black, but is also the only living person left with the expertise to save the galaxy and reunite with the MIB before the earth submits to the ultimate destruction. "Men in Black II" is directed by Barry Sonnenfeld and produced by Laurie McDonald and Walter Parkes.

Mercedes-Benz USA, headquartered in Montvale, N.J., is responsible for the sales, service and marketing of Mercedes-Benz products in the United States. The company sold 206,638 vehicles in the U.S. during 2001, setting the highest sales volume ever in its history.

Sony Pictures Entertainment (SPE) is a division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.spe.sonypictures.com.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.