The doll was a hot seller at toy stores this past year, and heavy consumer demand in December caused many retailers to sell out of the dolls.

The revolutionary yet adorable Amazing Amy combines state-of- the-art electronic technology with themes of make-believe and friendship to create the most engaging and activity-oriented doll ever.

With add-on AdventureWare playsets that actually upgrade the doll's internal computer, Amy is the first-ever ``doll system.'' Each fun add-on set includes more computer memory for more games, more stories and more fun!

Playmates continues to ship the doll system on a regular basis, but even after the holidays, Amazing Amy continues to disappear from stores as quickly as shipments arrive. The AdventureWare playsets have proved to be a post-holiday season hit as girls who received Amazing Amy as holiday presents look to expand the doll systems' capabilities.

Little girls deemed Amazing Amy a ``must-have'' during the holidays, and the doll system also was listed by many sources as one of the hottest toys for the 1999 holiday season, including PlayDate, Toys R Us and Toysrus.com's ``Hotter Than Hot'' Pick for the 1999 holiday season; Toy Wishes: The Ultimate Toy Buying Guide's ``Hot Dozen'' toys; and Good Housekeeping and Parents magazines.

``Because Amazing Amy is a complete doll system, 1999 holiday sales are just the beginning. The doll's interactive add-on themed AdventureWare packs will be around for years, providing endless opportunities for new, exciting playtime possibilities,'' said Karl Aaronian, executive vice president, Playmates Toys.

``Playmates will do everything in its power to meet the incredible demand for Amazing Amy, and continues to ship the dolls to satisfy as many little girls' dreams as possible. In addition, we will introduce more innovations in 2000, including further expansions of the Amazing family of products.''

Amazing Amy has an estimated retail price of $55-$65. Each AdventureWare playset has an estimated price range of $20-$25.

[Updated 1-24-2000]