"Equity Marketing is our valued strategic premium partner," said Rick Dow, senior vice president, marketing programs and sales for Burger King Corporation. "The addition of Premium Surge for the toy portion of our kids business will serve as a complement to our existing partner and will allow us to build a complete wide range of premiums and kids promotions."

"Developing the highest-quality, results-driven promotional programs has been our top priority throughout our 16-year relationship with Burger King," said Don Kurz, chairman and chief executive officer of Equity Marketing. "We look forward to expanding the scope of our services to Burger King and Burger King's customers."

"We are delighted to formally expand our marketing role with Burger King," said Lee Hill, vice chairman and worldwide director of promotions, and president, Premium Surge. "We knew back in the fall that we were establishing a strong team when it came to the design and production of promotional premiums. We will put their expertise to use, talent and skills to begin contributing to the 2003 premium line for the BURGER KING® system."

After an extensive review of 18 candidates, both Equity Marketing and Premium Surge were selected as global premium agencies by Burger King. Both parties exceeded Burger King Corporation's premium manufacturing guidelines. "We believe it is a right practice to continue enlisting the talents of several sources of goods and services," said Craig Braasch, vice president, global advertising & promotions. "We are pleased to welcome Premium Surge into its new role and look forward to working with both Equity Marketing and Premium Surge on our future marketing endeavors."

ABOUT EQUITY MARKETING

Equity Marketing, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong Kong. The Company focuses on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental marketing.

Equity Marketing serves as Burger King Corporation's primary creative and manufacturing agency for premium programs worldwide and provides strategic marketing services, including domestic and international calendar planning, logistics management services and international franchisee order request operations.

The Company's clients include Burger King Corporation, The Coca-Cola Company, CVS/pharmacy, Diageo, Kellogg's, Morgan Stanley, and Procter & Gamble, among others. The Company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-market retailers. More information about Equity Marketing is available on the Company's web site at www.equity-marketing.com.

ABOUT PREMIUM SURGE/DRAFTWORLDWIDE

Premium Surge, a wholly owned subsidiary of DraftWorldwide formed in November 2001, works closely with and reports into the promotional marketing unit of DraftWorldwide. Its products range from premiums that build brands and customer loyalty, and create bottom-line results, to retail items that represent new customer offerings in the marketplace. The company's expertise includes premiums and consumer products for both the youth and adult markets. DraftWorldwide has been BKC's Promotional and Point-of-Sale Agency of Record since January 2001, and continues to handle promotional and merchandising activity for Burger King Corporation worldwide.

With offices in 30 countries, billings of more than $3.6 billion and a blue-chip client roster that includes Avis, Coca-Cola, General Motors, Hewlett-Packard and Kellogg's, DraftWorldwide (www.draftworldwide.com) is one of the industry's leading integrated global marketing agencies. DraftWorldwide is a unit of The Interpublic Group of Companies, Inc.

ABOUT BURGER KING CORPORATION

Burger King Corporation was founded in 1954 and created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,450 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY® food customization. BURGER KING® restaurants were recently voted "Best Place for Burgers"*. In the fiscal year ending June 30, 2002, the BURGER KING® system had system-wide sales of $11.3 billion. Burger King Corporation is a part of Diageo (NYSE: DEO - News), the international food and drinks company. To learn more about the BURGER KING® system, please visit the company's website at www.burgerking.com.

* Based on a June 2002 nationwide telephone survey conducted by an independent research firm of adults 18 and older who have eaten in fast food hamburger restaurants in the previous 30 days.