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Mattel Announces Toy Fair 2000 Plans

mattel.gif - 4325 BytesWhether it's a baby doll with an internal clock; teen dolls that talk back; interactive toys that teach; or the hottest entertainment properties, Mattel, Inc. enters the millennium by merging toys with technology; entertainment with play; and learning with fun. The following Mattel toys and family entertainment products will be debuted at Mattel's showroom during this year's 2000 American International Toy Fair in New York:

BARBIE AND GIRLS TOYS

JEWEL GIRL BARBIE: Building upon the phenomenally successful BARBIE brand, Mattel unveils JEWEL GIRL BARBIE and her friends,Christie and Teresa dolls, showing off their new belly buttons and trendy fashions in an innovative way. These dolls feature realistic bending and twisting with her new soft twist waist and a cool new wardrobe.

DIVA STARZ: These interactive talking teen dolls "really come to life" with head, eye and eyelid movement, a range of emotions and an irreverent sense of style, fashion and play.

MIRACLE MOVES BABY: An extraordinarily life-like baby doll that responds just like a real baby because she "comes alive" with delicate lifelike movement, sweet expressions, and "awareness" of time, light and sound and baby speech. She looks and acts like a real 6-month old, with animatronic movement and facial expressions, and she even adjusts to wake/sleep routine set by her new mommy!

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FISHER-PRICE ROBOTIC PUPPY is a revolution in robotics! This techno-pet is the only puppy who actually listens and responds only to his owner's voice with life-like actions, emotions and sounds. Advanced robotic technology creates life-like behavior -- from the way this puppy walks, pants and sometimes scratches for fleas, right down to his expressive, big blue eyes that actually move. Using voice recognition technology, kids simply imprint their voice by speaking to Puppy and giving him a new name.

Taking technology to a new audience, the INTELLITABLE WITH MICROSOFT SMART TECHNOLOGY gives children the best possible start on learning through fun-filled interaction with learning that becomes more advanced as a child grows. Each of the three, interchangeable, play and learn rings offers content-specific learning in three areas -- basics, music and games -- with motivating sounds, lights and activities that advance with a child from toddler to preschooler.

LET'S PRETEND ELMO allows kids to play pretend with their favorite friend from Sesame Street. When kids form Elmo's arms, legs or hands into a pose, he pretends he is something else, like a monster, puppy, an airplane andmore, and he makes fun sounds to match.

Kids can seek friendly advice and learn about their future from ASK ME MORE EEYORE. With one squeeze of his paw, the most humble character in the100-Acre Wood magically comes to life by raising his head and lifting his ears to "answer" kids' "yes" and "no" questions, and sometimes he even has a surprise response.

MATTEL INTERACTIVE'S PC-ENHANCED TOYS

THE INTEL PLAY DIGITAL MOVIE CREATOR brings Hollywood home as kids direct, film, star in and edit their own movies on the computer. Whether tethered to the PC or freestanding, the digital movie camera captures live video and still images that can be downloaded onto the computer and combined with creative sound files, video filters and text imagery.

The innovative new Intel Play COMPUTER SOUND MORPHER lets children record the voices and sounds around them and then morph and mix themin funny and surprising ways.

BARBIE MAGIC GENIE BOTTLE AND CD-ROM integrates an interactive Magic Genie Bottle toy component into the game play of a 3D adventure game as girls help Magic Barbie Genie search for the magical "power" stones stolen from her necklace.

The WILD THORNBERRYS SAFARI SO GOOD CD-ROM AND POINT CAMERA lets kids interact directly with the computer screen, using the toy camera to capture images of the animals they see on screen.

MATTEL ENTERTAINMENT

Hot entertainment properties range from prehistoric Earth to the technology of the 21st Century. DINO ALIVE! ALADAR lets kids hatch adinosaur egg and play with their very own dinosaur with the Aladar, the hero of Disney's upcoming animated film, Dinosaurs! During the 2-4 minute interactive hatching process, the egg lights up, rumbles and shakes. Kids can even hear the dinosaur's heartbeat and scratching claws as he tries to breakthrough.

maxsteel_logo_lg.jpg - 12033 BytesMAX STEEL, the newest extreme sports action figure, is based onthe upcoming animated television series on Kids' WB! The action figure product line also features vehicles and adventure-themed gadgets.

Now kids can play out the karaoke scene from Rugrats in Paris - TheMovie with SING & SWING ANGELICA. Angelica is ready to teach young singers how to belt out a tune, sing duets and play it for all it's worth for some resounding applause.

HARRY POTTER: Toys, dolls and games based on the first two books ofthe J.K. Rowling HARRY POTTER book series.

WHEELS AND BOYS TOYS

MILO THE ROBOT is the first robot to interact on a variety of levels,play games, express emotion and even speak. Milo can ask questions, learn new words, play games, dance and make facial expressions.

In HOT WHEELS TORNADO TWISTER, the wheels spin faster than ever with cool cars and cooler playsets. Kids and their Hot Wheels cars can battle against the unpredictable twists and turns of a treacherous tornado. The high-speed motorized booster launches cars into a three story vertical climband them plummet into a triple-spiral descent!

MATCHBOX LEARN 'N ROLL BLOCK TRUCK is the "smartest truck on theblock," that can be programmed to perform numerous tasks, including moving forward, making left and right turns, circle maneuver and u-turn. Kids will arrange the included blocks to choose the way they want the truck to move.The truck makes real truck sounds, has backup beepers and even speaks as it moves!

Kids will feel just like they're working in a race-track pit-stop withTMH SPEEDWRENCH. The hot looking, full-function radio-controlled racing truck is packed with speed and power and a revolutionary SpeedWrench controller that lets kids change the look and performance of the vehicle. SpeedWrench delivers more than 30 minutes of running time on theTyco R/C incredible TMH power system!

GAMES AND PUZZLES

TH!NKBLOT: The hottest new game of the millennium comes from the trio that created Pictionary. This is the only game that allows players to release their creative and persuasive skills as they uncover images of each Th!nkblot. The object is to see as many different images that the imagination can suggest.

THUNDER ROLLER RACER GAME is the only electronic game that features the ultimate virtual racing experience and comes with an actual Hot Wheelscar that comes to life during play. Players will be able to race a real HotWheels car through four virtual race tracks with realistic steering wheel and designated buttons for acceleration and braking.

[Updated 2/11/2000]

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