"Given our current branding strategy, this cross-merchandising program with Kool-Aid offers us a multi-faceted means of reaching our two key target markets - kids and moms," said Nathan Keker, director of marketing at Wild Planet. "The Mad Voice Twister is an innovative toy that allows Kool-Aid to deliver a fun experience to kids. It's an excellent tie-in for Kool-Aid's new Mad ScienTwists™-rainbow powder that turns into a neon colored drink with a mega refreshing taste" said Sunita Adams, Kool-Aid's senior brand manager at Kraft Foods. Kool-Aid® Mad ScienTwists™ come in two cool new flavors, Wild Watermelon Kiwi™ and Raspberry Reaction™.

The Mad Voice Twister allows kids to disguise their identity by recording their voices and playing them back in a variety of ways. Product demos will be featured on Kool-Aid point-of-purchase displays in grocery stores and Wal-Mart locations throughout the second and third quarters of 2003. The mail-in offer will also be promoted in national television commercials, a print advertising campaign and at www.kool-aid.com.

About Wild Planet Toys

Wild Planet Toys was founded in 1993 with a mission: To create quality products that spark the imagination and provide positive experiences without relying on violence. Based in San Francisco, the company continues to wow the world with fresh, innovative products - all thanks to kids, who are involved every step of the way to make sure Wild Planet toys are cool, hip, and most importantly, fun! Kids are at the heart of the success of Wild Planet's Spy Gear™, Undercover Girl™, Room Gear™, Waterball™, Off the Map™ and Outdoor Antics™ brands. More information on Wild Planet is available at www.wildplanet.com.