JAKKS Pacific Announces New Yamaha License
|
JAKKS Pacific Inc. today announced that it has signed a licensing agreement with Yamaha Motor Co., Ltd. Under the terms of the agreement, JAKKS Pacific Inc. will design and manufacture, under its Road Champs MXS brand, collectible miniature plastic and die-cast replicas of Yamaha's motorcycles, motocross/supercross playsets, and motocross/supercross accessories. The product lines are expected to launch in mid-2000. In addition to a full line of motorcycles -- including touring, super sport and dual purpose models, as well as motocross and supercross models -- Yamaha manufactures ATVs, sport boats, snowmobiles, and outboard motors. Further information on Yamaha's motorcycles and other products may be found at www.yamahausa.com. ``We are thrilled to partner with Yamaha, one of the leading and most recognized names in the motorcycle industry,'' stated Jamie Wood, Senior Vice President, Road Champs/REMCO. ``Yamaha plays such an important role in the motocross world and we anticipate great response to our Road Champs MXS products that feature the Yamaha name.'' [Updated 3/08/2000]
|