JAKKS Scores Big With Goooze
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JAKKS Pacific Inc. and Nickelodeon today reported that they have received reorders from top toy retailers for a total of more than 2 million units of GOOOZE ... the playstuff for the new millennium and the latest innovation in compounds. Since its launch in January 2000, GOOOZE has become one of the fastest-selling toy activity compounds at toy retailers across the country. This versatile transparent compound oozes, bounces, stretches and blows bubbles, and is available in six collectible colors and containers. Future GOOOZE compounds will include glitter and glow-in-the-dark versions. GOOOZE is also featured on Double Dare 2000, Nickelodeon's hit show that consistently wins its time period vs. all cable competition among kids 2-11, and is supported by a multimillion-dollar advertising campaign. ``Like other innovative products that we exhibited at Toy Fair 2000,'' said Stephen Berman, president and chief operating officer of JAKKS Pacific Inc., ``GOOOZE has been enthusiastically received by both the media and buyers. ``With toy retailers reporting that sales are up anywhere from three- to six-fold since the first week the product was available on store shelves, we believe that GOOOZE has the potential to be one of the industry's most successful new product introductions of the year.'' ``We are thrilled with the tremendous success we have had with GOOOZE at retail since its launch earlier this year,'' said Samantha Freeman, vice president, Nickelodeon Hard Goods. ``Nickelodeon is committed to delivering the most groundbreaking products to kids, and the overwhelming response we have had with GOOOZE proves that we give kids what they want.'' [Update 4/04/2000]
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