EDISON, N.J. -- June 9, 2004 -- Strengthening its portfolio of high-profile entertainment licenses, Majesco, a leading publisher and distributor of interactive entertainment products, today announced Mighty Beanz Pocket Puzzles for Nintendo Game Boy(R) Advance is now available at retail outlets nationwide. This marks the first offering from Majesco's exclusive deal to publish video games based on the popular Mighty Beanz collectibles, currently one of the hottest toy crazes in the United States.
"With sales in excess of 10 million units, Mighty Beanz has become an unbelievable success with a younger audience in line with the Game Boy Advance consumer," said Ken Gold, vice president of Marketing for Majesco. "With Mighty Beanz Pocket Puzzles, Majesco has created an interactive entertainment experience that captures the same fun and contagious spirit of the toys."
Mighty Beanz Pocket Puzzles features fast-paced puzzles starring the popular Mighty Beanz. The Mighty Beanz have been scrambled and players are challenged to successfully match upper and lower Bean halves to complete each character. Players can also unlock Rare and SuperPro Beanz for wager in Battle Mode and then trade them with a friend using the Game Boy(R) Advance Link Cable. True Mighty Beanz enthusiasts will also be excited to learn that inside every game box is a free limited edition Majesco Gamer Bean!
Currently one of the hottest toy crazes with more than 10 million pieces shipped in 2003, Mighty Beanz are like plastic Mexican Jumping Beans that feature zany and eccentric characters belonging to a specific "Bean Team." Each Bean Team is designated as Rookie, Advanced, Pro, SuperPro or Rare to signify their value, with the Rare Beanz being the most valuable. Over the last year, the popularity of the Mighty Beanz toys helped garner a nomination for "Activity Toy of the Year" award from the Toy Industry Association.
Mighty Beanz Pocket Puzzles is currently available nationwide for a suggested retail price of $19.99. For additional information on this game as well as Majesco's entire lineup of exciting entertainment products, please visit www.majescogames.com.
About Spin Master
Spin Master develops, manufactures, markets and distributes its own toy products around the world. Diligent product development and powerhouse marketing strategies have created a worldwide reputation for great products. Highly recognized for its creative vision, Spin Master is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS(TM), MCFLURRY(TM) MAKER, MIGHTY BEANZ(TM), BOUNCE 'ROUND(TM), ASTROJAX(TM), REGENERATOR(TM), HERSHEY'S(TM) CHOCOLATE MAGIC, ICEE(TM) MAKER, SHRINKY DINKS(R), a registered trademark of K&B Innovations Inc. and THE WIGGLES(R), a registered trademark of The Wiggles Touring Pty Ltd. For further information, please contact Spin Master's Director of Marketing Communications, Harold Chizick at 364-6002.
About Majesco
Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco Holdings Inc. (OTCBB:MJSH), operating through its wholly owned subsidiary, Majesco Sales Inc., is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(R) video game system from Microsoft, Sony PlayStation(R)2 computer entertainment system, and Nintendo GameCube(TM) and Game Boy(R) Advance systems, as well as the personal computer. The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy(R) Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system. Majesco can be found online at www.majescogames.com.
