Created through a partnership of Toy Wishes Magazine and DIC Entertainment and brought to you by Dick Clark Productions, Inc., this ground-breaking program honors outstanding toys in twenty different categories including traditional playthings and character entertainment. In addition to the 'Ultimate Toy' category winners, one exceptional toy will be selected as the 'Ultimate Toy of 2004.' The Ultimate Toy Awards nominees are voted on by both consumers and the American toy press. Beginning October 5, to preview the nominees and find out more on how to vote for your favorite toy, visit www.toywishes.com.

"We are thrilled to partner with the legendary Dick Clark and highly-respected Toy Wishes to produce a spectacular television event that merges the world of children's entertainment with the toy industry," said Andy Heyward, Chairman & CEO, DIC Entertainment. "We all bring a vast knowledge and expertise from our respective industries and anticipate phenomenal success with this first-of-its-kind telecast."

Dick Clark, founder of Dick Clark Productions, Inc. states "The Ultimate Toy Awards provides a unique opportunity to bring our experience in producing family targeted programming to a fun and innovative new children's entertainment franchise, and we look forward to collaborating with DIC and Toy Wishes on this exciting joint venture."

"We're very excited to work with DIC Entertainment and Dick Clark Productions, two very respected and experienced names in the entertainment industry," said Jim Silver, editor-in-chief of Toy Wishes Magazine. "This partnership has facilitated the natural transition of Toy Wishes Magazine from a family entertainment publication to family entertainment programming."

Presented by Toy Wishes Magazine, the Ultimate Toy Awards will air Saturday, December 4 on the NBC Television Network and again on Sunday, December 5 on the PAX Network.

About Toy Wishes:

The inaugural issue of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, hit newsstands in October 1999 and was met with phenomenal success. The first-ever magazine about toys is not only designed to help parents, grandparents � even the kids themselves � wade through the often overwhelming clutter to find the most outstanding toys of the season � the coveted Toy Wishes Hot Dozen � but includes over 500 toy reviews, a comprehensive guide to family entertainment, exciting sweepstakes and informative articles filled with 'how to' tips on shopping, time management and planning family activities. Toy Wishes is available at newsstands everywhere. For more information, check out www.toywishes.com.

About DIC Entertainment:

DIC Entertainment, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming, including Inspector Gadget™, Strawberry Shortcake™, Knights of the Zodiac™, Sabrina ™, Madeline™, Liberty's Kids™, Where On Earth Is Carmen Sandiego?™, Sonic The Hedgehog™, Super Mario Bros™ and Super Duper Sumos™. In September 2003, DIC launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 100 percent of U.S. households on over 400 stations, airing in every Designated Market Area across the country. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne.

About Dick Clark Productions, Inc.:

Dick Clark Productions, Inc. is a leading independent producer of a wide range of television programming for broadcast networks, cable networks, distributors and advertisers, as well as a leading creator of award-winning communications experiences from live events and meetings to integrated marketing programs for major corporations.