LOS ANGELES -- Oct. 6, 2004 -- MGA Entertainment, a consumer entertainment products company most noted for the worldwide doll sensation BRATZ(R), has joined forces with leading youth-oriented entertainment company 4Kids Entertainment to bring its new boys' action property ALIEN RACERS(TM) to Saturday morning television starting in spring of 2005 during the FOX BOX(TM) lineup on the Fox television network. The Computer Graphic (CG) series will be produced by SD Entertainment, in concert with MGA's ALIEN RACERS creative team, led by MGA VP of Entertainment Jay Fukuto.

"We are very pleased to have FOX BOX as our broadcast partner for ALIEN RACERS. This series is our first big entry into the boys' action market, and FOX BOX will bring the right audience to this exciting property," noted Fukuto. "FOX BOX has been very impressive in growing its audience and reputation since its inception, and the people at 4Kids Entertainment have a well renowned expertise in effectively growing strong youth brands ... we are in good hands."

"At 4Kids Entertainment, we are always looking for cutting-edge series, and we think we have found one in ALIEN RACERS," said Al Kahn, chairman of 4Kids Entertainment.

To prevent an all-out intergalactic war over the most powerful energy source in existence, Xeno-Energy, Alien civilizations from across the cosmos put forth their most skilled champions to compete in an epic race at the center of the universe. In their wild and fantastic vehicles, these ALIEN RACERS pull out all the stops to best each other in an ongoing competition for power, control and supremacy! MGA Entertainment enters the boys' action market with this exciting, original property featuring cool radio controlled vehicles with integrated characters and a brand-new action figure line. Exciting on-pack comic books and an interactive Web site www.alienracers.com round out the beginning adventures of the ALIEN RACERS: ULTROX(TM), G'ROG(TM), SKRASH(TM) and GNARL(TM).

About MGA Entertainment

Headquartered in Van Nuys, California, MGA Entertainment is a leader in consumer entertainment products for children of all ages. The Company creates and manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods. BRATZ, its proprietary fashion doll line, was introduced in June 2001, and has since become one of the world's premier toy brands as well as girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award three years in a row and was recently awarded LIMA's (Licensing Industry) top prize for the Overall Best License of the Year. Please visit: www.mgae.com, www.bratzpack.com

(R)(TM) & (C) 2004 MGA Entertainment.

About 4Kids Entertainment

Headquartered in New York City with an International office in London, 4Kids Entertainment, Inc. (NYSE:KDE) is a global provider of children's entertainment and merchandise licensing. The Company acquires, develops and markets children's properties globally and seeks to maximize economic returns through a vertically integrated platform, including the creation and development of television shows, motion pictures, home videos and music; merchandise licensing; media planning and buying; product development; and Web site development. In September of 2002, 4Kids Entertainment launched FOX BOX(TM), a four-hour block of children's programming airing on Saturday mornings on the Fox network. As a result of the FOX BOX, the Company has become one of the largest suppliers of children's programming to network television in the United States. Please visit: www.4kidsentertainment.com

About SD Entertainment

SD Entertainment is a "property launcher" and animation studio which develops, enhances and re-brands global intellectual properties led by one of the most respected teams in animation worldwide. SD was formed by former MGM Animation co-heads, Paul Sabella and Jonathan Dern, in 1999.