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Dannon Mighty Beanz Offer

November 2004, TORONTO: Spin Master and Dannon® have teamed up to give kids another reason to enjoy great tasting Dannon® Danimals® and Sprinkl'ins® lowfat yogurt. Beginning this month, kids can send two proofs of purchase of Danimals® or Sprinkl'ins along with $2.25 to Dannon® to receive a set of exclusive glow-in-the-dark Mighty Beanz™ characters that will not be available in any stores.

"Kids love the great taste of Danimals® and Sprinkl'ins," said Heidi Dvorkin-Krauss, Director of Marketing at Dannon, "They are great tasting, fun and nutritious snacks so both moms and kids agree on them. The collectible Mighty Beanz™ promotion adds to the experience of fun and enjoyment."

To collect the special beanz, kids send two proofs of purchase of Danimals® or Sprinkl'ins, along with $2.25, to Dannon. The beanz come in random sets of three and will be available until the end of December. There are ten different collectible Mighty Beanz™ created for this promotion.

About Spin Master LTD

Spin Master develops, manufactures, markets, and distributes its own toy products around the world. Diligent product development and powerhouse marketing strategies have created a worldwide reputation for great products. Highly recognized for its creative vision, Spin Master
is one of the fastest growing toy companies in the world. The company has several well-known brands including, AIR HOGS™, MCFLURRY™ MAKER, MIGHTY BEANZ™, BOUNCE 'ROUND™, ASTROJAX™, REGENERATOR™, HERSHEY'S™ CHOCOLATE MAGIC, ICEE ™ MAKER, SHRINKY DINKS®, a registered trademark of K&B Innovations Inc., and THE WIGGES® a registered trademark on The Wiggles Touring Pty Ltd.

About The Dannon® Company, Inc.

The Dannon® Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in White Plains, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon® produces about 6 million cups of yogurt each day in 100 flavors, styles and sizes. For more information about Dannon®, visit the company's Web site at www.dannon.com.

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