EAST AURORA, N.Y. -- July 18, 2005 -- Consumers across the country are invited to enter the Fisher-Price® 75th Birthday Celebration Sweeps in celebration of the iconic toy company's 75th birthday. The sweepstakes kicks off on July 18th and lasts seventy-five days with seventy-five $75 shopping sprees for Fisher-Price toys awarded daily. Consumers can spend their winnings online or at participating retailers to purchase fun Fisher-Price toys, like Rescue Heroes®, Little People® and more. Plus, one lucky family will win the ultimate Grand Prize - a fabulous family trip for eight to New York City, where they will receive VIP seating at the 2005 Macy's Thanksgiving Day Parade, stay in luxurious suite accommodations at The Regency, a Loews Hotel on Park Avenue, see the sights and much more!
"At 75 years young, Fisher-Price has secured itself in the hearts of Americans as a wholesome brand that continues to encourage families to play, laugh and grow. We look forward to the next 75 years of developing great toys for future generations to enjoy," remarks Neil Friedman, president of Fisher-Price.
To enter the Fisher-Price 75th Birthday Celebration Sweeps, consumers simply log onto www.fisher-price.com and click on the tile featuring the 75th Birthday Sweeps or the 75th birthday logo. When participants click to play, one of four "birthday" balloons will appear for them to select. When a balloon is selected, it "bursts" revealing whether or not the player is an instant winner of a $75 shopping spree, or invited to play again the following day. Play of the instant win game is limited to once per day, per person and e-mail address. And, if players email friends inviting them to play the online "game," they are eligible for a total of up to five additional entries in the chance to win the Grand Prize. Each time consumers play the instant-win game, they are automatically entered to win the Grand Prize.
For the Grand Prize, Fisher-Price will send a family of eight to New York City on November 23, 2005 for three nights to experience the world-famous Macy's Thanksgiving Day Parade®! The winning family will enjoy luxurious suite accommodations at The Regency, a Loews Hotel on Park Avenue. On Thanksgiving Day, they will experience the Macy's Thanksgiving Day Parade from VIP grandstand seating in Herald Square. Afterwards, they will be treated to a traditional Thanksgiving dinner at 540 Park Avenue, the hotel's famed restaurant. Also included are tickets to a performance at Macy's Puppet Theater, along with traditional New York City sightseeing including a visit to the Empire State Building, a $250 Macy's gift card and $1,500 spending money. The approximate retail value of this Grand Prize package is worth $15,000!
The Fisher-Price Celebration Sweeps is a continuation of Fisher-Price's year-long 75th birthday celebration, which kicked off last year at the Macy's Thanksgiving Day Parade with a larger than life float celebrating the "Magic of Childhood." The float, which will also be featured again in the 2005 Macy's Thanksgiving Day Parade, includes a magical 24 ft. Ferris wheel, a colorful, larger-than-life Rock-A-Stack®, Corn Popper® and giant toy drum. The 75th birthday party continues this year with the nationwide 75th Celebration Tour that is currently traveling with two large play spaces filled with fun Fisher-Price toys such as Power Wheels®, Rescue Heroes® and Little People® for families to enjoy free of charge.
For more information regarding the Fisher-Price Birthday Celebration Sweeps official rules and regulations or the 75th Celebration Tour, consumers can log on to www.fisher-price.com and click on the 75th birthday logo.
ABOUT FISHER-PRICE:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street®, Dora the Explorer(TM) and Winnie the Pooh. The Company's web site, at www.fisher-price.com, provides valuable information and resources to parents.
ABOUT MACY'S THANKSGIVING DAY PARADE:
With more than 50 million viewers across the country and more than 2 1/2 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 78 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a 2.5-mile route in New York City with over 10,000 participants including Macy's employees, their families, celebrities, athletes, clowns and dance groups in tow, spreading holiday cheer. Featuring fabulous floats and America's best marching bands, the signature of the Parade continues to be the giant helium character balloons. For more information on the Macy's Parade please visit www.macysparade.com or call the Parade hotline at (212) 494-4495.
