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RC2 at the NY Fall Toy Show

OAK BROOK, Ill., Oct. 19, 2005 -- RC2 Corporation debuts new, innovative products and brands at the American International Fall Toy Show in New York. RC2 continues to demonstrate its proven ability to build and grow sustainable brands sold in multiple distribution channels. Innovative new products are a key part of the Company's past and future success.

Curt Stoelting, CEO of RC2, states, "Our new product introductions demonstrate innovation and our commitment to organic growth across each of our three product categories. Our teams have plans to grow our current strong brands and to add additional, complementary products and product lines."

Peter Henseler, President of RC2, adds, "Our ability to identify consumer insights, which we use to create consumer-preferred products, is one of RC2's key competitive strengths. Retail customers continue to support our branded product line strategies and our consumer-centric research and development approach."

October Toy Show highlights feature a wide variety of key branded and licensed products, under RC2's Johnny Lightning®, Ertl® and Learning Curve® brands and an all-new premium collectible vehicle brand. These new items, most of which are planned for release in 2006, include:

New Premium Collectible Vehicle brand: RC2 plans to announce a new innovative, premium collectible vehicle brand during the toy show. This product line will feature highly-detailed and stylized cars, trucks and SUV's in two sizes. Targeted at teens and young adults, this all-new brand will deliver the latest automotive looks and custom trends from Southern California and around the world and will include new well-known automotive related licenses, which will be formally announced during the toy show.

Johnny Lightning: In 2006, RC2 plans to release new Johnny Lightning collectible vehicles in both 1:64 and 1:24 scales. RC2 also plans to introduce an all-new line of Johnny Lightning toy vehicles and play sets under the Johnny Lightning Split Second™ brand. These toys will feature speed, sound and fun as only Johnny Lightning can deliver. Many of the Johnny Lightning Split Second products will challenge boys from age 5 to 9 to use their skills to achieve higher levels of performance as they compete against their friends.

Monsters of Destruction: Under its Johnny Lightning brand, RC2 plans to produce an all-new Monsters of Destruction product line targeted at boys from age 5 to 9. This product line will include monster trucks that compete in the Monsters of Destruction live events and Outdoor Channel TV show, including Big Foot, Spiderman, The Amazing Hulk and other well-known properties. Each monster truck will include detailed decorations, working suspensions, cool wheels and other play features.

Ertl - John Deere: RC2 continues to expand its offering of its Ertl - John Deere Toys which cover farm, construction and outdoor living play patterns. New products include a huge 24" radio controlled sound and lights John Deere tractor, a 21" John Deere construction "Big Loader" and other full- featured John Deere toys. Retail distribution for this product line has been greatly expanded over the past few years.

Learning Curve Family of Brands: Under RC2's growing Learning Curve Family of Brands a number of new products will be introduced in over six product lines including:

Bob the Builder: Based on the success of the recently introduced Bob the Builder preschool product line, RC2 is introducing new products in multiple categories including Take Along Bob™ and Project Build It Click Brick™ vehicles and play sets, role play, plush and ride-on vehicles. These new products leverage the popularity of Bob the Builder in expandable play formats marketed under RC2's Learning Curve® brand. Many of the new products will mirror characters and activities featured in new Bob the Builder TV episodes and DVDs, scheduled to be released around the world in 2006.

Thomas & Friends: RC2 continues to expand Learning Curve's Thomas & Friends product lines. Introductions include new engines, rolling stock, destinations and sets in both the Thomas Wooden Railway® and Take Along Thomas™ play systems. Many of these new product introductions are inspired by new Thomas & Friends TV episodes and DVDs scheduled for release in 2006. Additionally, RC2 plans to expand retail distribution for Thomas ride-on vehicles in 2006.

Meteor the Monster Truck™: RC2 also will bring monster trucks to the preschool market as it introduces Meteor the Monster Truck under its Learning Curve brand in 2006. Meteor the Monster Truck is specifically designed for children from age 2 to 6, particularly boys. In Meteor's world, kids explore the missions and dreams of a hard-playing group of young monster trucks including Meteor(C), Jose(C), Junkboy(C), Ponytail(C), and other friends, all of whom live in the town of Crushington Park.

Totally Spies: RC2 is featuring a full product line based on Totally Spies, one of the most popular shows on the kid-favorite Cartoon Network. High school students by day and spies by night -- Alex, Clover and Sam dolls will feature high-fashion clothes and girl-sized, cool spy gadgets, so that girls from age 4 to 9 can play along and catch the bad guys.

Lamaze: This premier infant development line brings even more play and learning in 2006 with the launch of the all-new Two Can Play™ product line. This product line allows parent/caregiver and baby to interact and play together in new and surprising ways. New products are also planned for the award-winning Lamaze Play and Grow™ and age-staged product lines.

The First Years® by Learning Curve: RC2's The First Years by Learning Curve brand offers a wide range of infant and toddler products across key categories including feeding, care and play. For 2006 a number of new products will be introduced in each of these categories including:

Take & Toss® Toddler Feeding System: Through a new, innovative production process, the Take & Toss toddler feeding system will expand to offer a selection of cups featuring toddler-preferred licensed characters. The fully-decorated Take & Toss sippy and straw cups will include Thomas & Friends, Bob the Builder, The Wiggles, Barney, Sesame Street, Disney Princess, Winnie the Pooh, Finding Nemo, and Spiderman. The entire Take & Toss brand provides parents of toddlers self feeding products that are perfect for use both on-the-go and at home. These products are durable enough to use over and over -- but affordable enough to treat as disposable.

Soothie Bottle System and Pacifiers: Under The First Years by Learning Curve brand, RC2 plans to introduce Soothie bottles, the only bottle system to capitalize on consumer familiarity with the popular hospital-distributed Soothie pacifier. By offering the same shaped medical grade silicone nipple on an attractive, parent-preferred wide-mouth bottle the Soothie bottle system will appeal to parents currently using the Soothie pacifier, allowing them to keep a consistent and familiar shape from pacifier to bottle. RC2 also plans to expand retailer distribution of the Soothie pacifiers.

About RC2 Corporation
RC2 Corporation (http://www.rc2corp.com) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles, hobby and infant care products that are targeted to consumers of all ages. RC2's infant and preschool products are marketed under its Learning Curve® family of brands which includes The First Years®, Eden® and Lamaze brands as well as popular and classic licensed properties such as Thomas & Friends, Bob the Builder, Winnie the Pooh, John Deere and Sesame Street. RC2 markets its collectible and hobby products under a portfolio of brands including Racing Champions®, Ertl®, Ertl Collectibles®, American Muscle™, Johnny Lightning®, AMT®, Polar Lights®, Press Pass®, JoyRide® and JoyRide Studios®. RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, and Asia Pacific.

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