Fire Trucks, Police Cars and Motorcycles Hit The Road To Deliver Holiday Cheer

WOODLAND HILLS, CA � November 28, 2005 � On Sunday, December 4th, 2005, Funrise Toy Corporation will cruise into the holiday season with the 10th Annual Toy Run for Kids to benefit the Children's Hospital of Los Angeles. Santa Claus will be accompanied by motorcycles, fire trucks and CHP (California Highway Patrol) Officers, as they all make the twenty-mile trek from Funrise along the 101 and 5 freeways to the Children's Hospital of Los Angeles with over $100,000 worth of donated toys.

The donation is the single largest donation of toys to the hospital. Last year, Funrise was able to present the hospital with over 1,000 toys. This year hundreds of riders are expected to participate!

"We are proud and excited to be in our 10th year of hosting the Toy Run for Kids," said Arnie Rubin, president and CEO of Funrise Toy Corp. "It's always a great day, and the ultimate reward is that it brings thousands of toys and a lot of much needed holiday cheer to the sick and injured children in the Los Angeles area."

Motorcyclists are invited to participate for free with the donation of an unwrapped toy (no stuffed animals please). The first 100 riders to sign-in will receive a free Toy Run for Kids 2005 t-shirt. The second 100 riders will receive a free Toy Run pin.

Free food and beverage will be available from companies including: Krispy Kreme, Mrs. Beasley's, Western Bagel and In-N-Out. For further information on the Funrise Toy Run for Kids please visit www.toyrunforkids.com.

A portion of the toys will be donated to The Toy Bank™. The Toy Bank was introduced by the Toy Industry Foundation (TIF™), the philanthropic organization representing the North American toy industry.

Following is the Toy run schedule of events:

8:30 a.m. Participants and sponsors will gather at Funrise headquarters located at 6115 Variel Ave., one block west of DeSoto, between Oxnard and Erwin.

9:00 a.m. Registration for the Toy Run commences. Singer/Musician Mary White, a rising star on the country music scene, will be performing.

9:20 a.m. Arnie Rubin, President and CEO of Funrise, will welcome everyone to the 10th annual Toy Run for Kids.

10:00 a.m. The Toy Run for Kids begins! Over 30 CHP motorcycle officers will escort Toy Run participants from Funrise headquarters along the freeways to the Children's Hospital of Los Angeles.

11:00 a.m. The Toy Run for Kids arrives at the Children's Hospital (4650 Sunset Blvd.) with Santa leading hundreds of motorcycles, fire engines and the container of toys. Participants will pass under a 100 foot ladder arch provided by the Los Angeles City Fire Department.

11:15 a.m. Bikers join Santa to greet CHLA patients and distribute toys.

About Funrise
Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put�.we create fun! Funrise's core property portfolio includes Gazillion Bubbles®, Nylint®, Dr Dreadful™, Head Bangers ™, Battlin Bass™, ZOOOOS™, Home Arcade™ and leading licensed power brands such as Tonka®, Disney�, Scooby-Doo�, Charlie and the Chocolate Factory and more, making our product offerings diverse and full of fun for kids of all ages! Funrise has offices in Woodland Hills, CA, Hong Kong, United Kingdom, and France with additional showrooms in New York City and Bentonville, AK. The company is operated by its founder, Arnie Rubin, who also serves as Chairman of the Toy Industry Association (T.I.A.). Funrise Toy Corp's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.