LOS ANGELES - September 11, 2006 - MGA Entertainment, Inc. announced today that it has entered into an agreement to purchase the Little Tikes business unit from Newell Rubbermaid Inc. (NYSE:NWL). Little Tikes is well known as a global marketer and manufacturer of quality children's toys, furniture and related items for consumers.

"Little Tikes is an evergreen brand that people from every generation are familiar with. The brand fits into our portfolio and business plan nicely, and we plan to take Little Tikes to new heights with new product innovations and expert marketing," said MGA Entertainment CEO Isaac Larian.

The transaction is expected to close in the fourth quarter 2006, subject to, among other things, completion of all required regulatory approvals, including consultation proceedings with works councils, trade unions and employee representatives in certain affected European countries.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. BRATZ products are also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 400 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: www.mgae.com, www.bratz.com.