LOS ANGELES, CA (February 10, 2007) - Bif Bang Pow! announces the unveiling of the first line in a series of The Big Lebowski and Flash Gordon movie toys. Production prototypes will be revealed at the American International Toy Fair in New York.

Bif Bang Pow! currently holds licenses to produce action figures, bobble heads, plush, and other merchandise based on two legendary film properties: Flash Gordon and The Big Lebowski. This is the first time that this form of collectible movie memorabilia has been produced for either of these popular films.

"With visionaries like Alex Ross working with some of the best sculptors and designers in the industry, we have Flash Gordon like you've never seen before. From a realistic figure of Flash based on actor Sam Jones to an adorable plush of Ming the Merciless, it's wonderful to be able to offer fun figures like these with the kind of attention to detail that will please even the most discriminating fans, toy collectors, and interested gift buyers," said Jason Lenzi, co-founder of Bif Bang Pow!

In addition to the 1980 movie Flash Gordon, Bif Bang Pow! is creating a variety of products based on The Dude (played by actor Jeff Bridges) and Walter (played by actor John Goodman) from the 1998 cult comedy, The Big Lebowski.

EE Distribution, exclusive distributor for Bif Bang Pow!, will be showcasing these and other action figures, gifts, toys, and collectibles at the American International Toy Fair, February 11-14, 2007, located in the Javits Center, Booth No. 5239.

About Bif Bang Pow!
Bif Bang Pow! (bifbangpow.com) founder Jason Lenzi is a seasoned television producer and the ultimate fan of cultish pop culture. So when he created his company in 2005, he took the fan's perspective. His idea was to bring items to the marketplace that he himself would want to own. Cultivated from TV, movies, books, comics, music, and more, Bif Bang Pow's! mission is to provide high-quality action figures, toys, and collectibles to the massive cult audience (and kids of all ages) that wished these toys were already in their collection. Bif Bang Pow! is a unit of JLA Direct, LLC.

About EE Distribution
Based in Los Angeles, California, EE Distribution (eedistribution.com), founded online in 1996 as a division of multi-channel retailer Entertainment Earth, Inc., is a rapidly growing worldwide wholesale distributor of action figures, toys, gifts, and collectibles that offers an ever-expanding selection of over 4,500 licensed products. Clients benefit from an easy-to-use, comprehensive password protected website, and industry leading best practices such as no minimum order amount, volume discounts, no allocations, exclusive product solicitations, and personal account managers.