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Scooby Doo To Scare Up Treats At Burger King
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 Scooby-Doo, the most loved dog ever in cartoon history, will be bringing his detective agency pals to participating U.S. BURGER KING restaurants for four weeks, October 9 - November 5, in celebration of Halloween 2000. The BURGER KING BIG KIDS MEAL™ program will feature eight themed toys -- two each week -- around the classic Scooby-Doo property with elements included from the all-new feature-length movie, ``Scooby-Doo and the Alien Invaders,'' which debuted only on videocassette and DVD on October 3. These toys not only wind up, rotate, or fly, but they also glow in the dark! The promotion is scheduled for all participating restaurants in the U.S., while supplies last.``To millions of kids, Scooby-Doo is synonymous with Halloween because of the spooky characters, eerie sounds and mystery story lines,'' said Richard Taylor, vice president of USA Marketing for Burger King Corporation. ``We also know that Scooby-Doo is one of the most beloved cartoon characters of all time. In fact, the Cartoon Network currently airs a Scooby-Doo series 33 times per week. Burger King Corporation is delighted to bring this classic character to kids of all ages this Halloween season.'' Halloween is the third most popular holiday with young children and ``tweens,'' scoring right below Christmas and Valentine's Day. This Scooby-Doo promotion marks the fourth Burger King tie-in with the scariest holiday of the year. In support of the BURGER KING� Scooby-Doo program, the Cartoon Network will air the first two direct-to-home video titles, ``Scooby-Doo on Zombie Island'' and ``Scooby-Doo and the Witch's Ghost,'' in October as well as the annual Scooby-Doo Halloween Marathon. Burger King will support the promotion with three weeks of kids-directed advertising, as well as with extensive in- restaurant merchandise. To add excitement to the Halloween tie-in, Burger King Corporation will also offer customers the chance to enter a Scooby-Doo sweepstakes featuring an ``Ultimate Gamer's Package'' and the chance to become a Scooby-Doo Video Game character as the Grand Prize. The gamer's package includes a big screen television, VCR, and Nintendo hardware and software. The Grand Prize winner will also receive a four-day trip for four to Los Angeles to record his or her voice that will be used in an upcoming Scooby-Doo video game due for release in 2001. Hundreds of cool prizes including Nintendo and PlayStation computer game software and videos will also be awarded. The sweepstakes contest will be publicized in-restaurant, on themed packaging and in print advertising. The eight Scooby-Doo glow-in-the-dark toys are: - Roll-Around Alien: when wound up, the glow-in-the-dark alien encased in a sphere rolls around and changes direction when it encounters an obstacle;
- Clip n' Glow Scooby-Doo: a plush toy with glow features for Scooby's eyes and the clip;
- Scared Silly Shaggy: a wind-up toy that falls apart when the knob on Shaggy's back is pushed that comes with a cool glo-in-the-dark sticker;
- Fright in Glowing Armor: a glow-in-the-dark armor shell that opens to reveal a bendable Shaggy toy;
- Speakin' Scooby-Doo: a tiny toy with glow-in-the-dark bone that says ``Scooby-Dooby-Doo!'' when activated;
- Alien Attack Mystery Machine™: this windable, moveable toy comes complete with a glow-in-the-dark UFO rotating around it;
- Scooby-Doo and Shaggy's Alienship Adventure: push the button to activate the glow element and watch as Scooby and Shaggy fly around the ship;
- Scramblin' Scooby-Doo: caught between a glow-in-the-dark monster and a glowing Scooby Snack, Scooby scrambles across a string when you pull on the monster.
Burger King Corporation and its franchisees operate more than 11,210 restaurants in all 50 states and 57 countries and international territories around the world, with more than 92% of BURGER KING� restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING� brand has become recognized for great flame-broiled taste and HAVE IT YOUR WAY� food customization. In fiscal year 2000, the BURGER KING� system has system-wide sales of $11.4 billion. Burger King Corporation is a part of Diageo, the international food and drinks company, that includes such brands as Pillsbury, Haagen Dazs, and Guinness. To learn more about the BURGER KING� system, please visit the company's website at www.burgerking.com. Cartoon Network, currently seen in 66.3 million homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as Courage the Cowardly Dog, Mike, Lu & Og, The Powerpuff Girls, Ed Edd n Eddy, Johnny Bravo, Cow and Chicken, Dexter's Laboratory and Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of the ad-supported cable's highest-rated networks. SOURCE: Burger King Corporation [Posted 10/05/2000]
  
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