Blogs

My Little Pony Licensing Summary

Wed, 2013-06-19 23:27 — News

Hasbro Builds on MY LITTLE PONY Brand Growth Catering to Fans Worldwide

LAS VEGAS -- June 19, 2013 -- Hasbro, Inc. today announced that its global licensing program supporting the popular MY LITTLE PONY brand will touch every major category immersing girls in entertaining, inventive, stylish, and fun MY LITTLE PONY lifestyle experiences. Inspired by the widely appealing, My Little Pony: Friendship is Magic animated television series, licensed merchandise from publishing to digital gaming, plush, and fashion & beauty is set to arrive at retail throughout 2013.

"The MY LITTLE PONY brand is experiencing explosive growth paving the way for highly thoughtful licensing programs that further extend the brand engagement in new and meaningful ways for millions of young girls around the globe," said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro.

Hasbro Announces NERF Toys for Dogs

Wed, 2013-06-19 23:21 — News

Hasbro and Gramercy Announce the Launch of a Breakout Line for NERF DOG Including Toys, Agility and Training Items for Consumers' Loyal Sidekicks

LAS VEGAS -- June 18, 2013 -- Hasbro, Inc., today announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable line will launch at Walmart stores throughout the U.S. beginning this summer followed by pet specialty stores in fall 2013.

"NERF DOG is a great example of Hasbro's strategic approach to marrying the sports action category with key brands like NERF," said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. "The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all."

Hasbro 2013 Licensing Summary

Wed, 2013-06-19 21:52 — News

Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

DC Teams with Hello Kitty in Europe, the Middle East, and Africa

Wed, 2013-06-19 21:47 — News

DC Comics Super Heroes Tap Into Hello Kitty Super Power for a Fan-Favorite Brand Collaboration

Warner Bros. Consumer Products and Sanrio GmbH Announce Partnership to License Branded Collection Launching in EMEA

(RTM note: EMEA is Europe, the Middle East, and Africa)

Los Angeles, CA – June 18, 2013 – Warner Bros. Consumer Products, in partnership with DC Entertainment, and Sanrio, creator of the global icon Hello Kitty, announced today they will be partnering to license a new brand collaboration that will feature Hello Kitty dressed up as her favorite DC Comics Super Heroes, including Wonder Woman, Superman and Batman.

"Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties," said Brad Globe, president, Warner Bros. Consumer Products. "This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties."

Toy State: R/C Hot Wheels Vehicles

Wed, 2013-06-19 21:20 — News

Hot Wheels® Enters Into Licensing Partnership With Toy State®

Hot Wheels and Toy State to Amp Up Mattel's Lights & Sound and R/C Car Toy Lines

NORWOOD, Mass., June 19, 2013 -- Hot Wheels® announced today a new licensing partnership with Toy State®, a leading manufacturer of licensed and highly stylized lights and sound toy vehicles. The agreement, which kicks off this year and runs through 2016, will invite Toy State to design and build a new line of over-the-top lights and sound and remote controlled Hot Wheels-branded cars.

"No doubt our fans will embrace the innovation and style that Toy State will inject into our product lineup," said Simon Waldron, Vice President, Marketing, Wheels. "We've given our partner the 'keys' to the Hot Wheels brand to develop the most exciting R/C and lights and sounds cars on shelf."

Jazwares: Teen Titans Go! Toys

Wed, 2013-06-19 21:16 — News

All Systems Go: Warner Bros. Consumer Products Names Jazwares Master Toy Partner for Teen Titans Go!

Toys Available this Holiday Season

Sunrise, Fl, and Burbank, CA – June 17, 2013 – Warner Bros. Consumer Products and Jazwares™ team up to announce their master toy and electronics partnership for Teen Titans Go!, Warner Bros. Animation's new action-packed comedy adventure series based on the DC Comics Super Heroes, which airs Tuesdays 7:30 p.m. (ET/PT) and Saturdays 10:30 a.m. (ET/PT) on Cartoon Network as part of the network's DC Nation programming block.

Jazwares' Teen Titans Go! master toy line will deepen the company's presence in the rapidly growing action-comedy retail space. Teen Titans Go! action figures, plush and role-play toys will be available for holiday 2013 sales at Toys R' Us.

Diamond Select: Star Wars R2-B1 Bust Bank

Wed, 2013-06-19 15:19 — News

A New Star Wars Droid Vinyl Bank is Coming to Comic-Con 2013!

June 2013 - The team at Diamond Select Toys loves Star Wars, and they love droids, which is why they've made a few different droids in their line of vinyl Star Wars banks. R2-D2, R2-R9 and R2-Q5 have all made their way into collectors' hands, and now there's a new droid headed to San Diego!

This year's Comic-Con International exclusive Star Wars bank is R2-B1, one of the astromech droids assigned to the Royal Shuttle of Naboo, and tragically lost while making repairs during a battle. The 10-inch vinyl bank has a coin slot on the back for inserting change and an access door on the bottom. Sculpted in 1:4 scale, R2-B1 is in scale to DST's Yoda bank, Jawa bank, and all of their Ultimate Quarter Scale action figures.

Marvel Minimates Wolverine Saga Box Set

Wed, 2013-06-19 15:06 — News

Marvel Minimates Wolverine Saga Box Set to be Unleashed at SDCC!

June 2013 - Ever since it made its debut at New York Comic-Con, fans of Wolverine, Minimates and Wolverine Minimates have been clamoring for Diamond Select's Logan-tastic Marvel Minimates box set. With four different Wolverines in it, how could you go wrong? Well, DST recently announced that it will be this year's Marvel exclusive at Comic-Con International in San Diego, just in time for the new The Wolverine movie!

Now titled "Wolverine Saga," the box set includes four different Minimates spotlighting different moments in Wolverine's life. Symbiote Wolverine depicts the New Avenger when he was possessed by a Venom clone, Spacesuit Wolverine shows him in his frequently utilized space armor, Ultimate Wolverine is his well-known Ultimate Universe counterpart and Logan-san in Japanese Robes shows him circa his engagement to Mariko Yashida.

World War Z Licensing Summary

Wed, 2013-06-19 14:53 — News

Paramount Pictures Announces "World War Z" Licensing Program

DELIVERS MERCHANDISE IN THEATERS AND AT RETAIL STORES AND ONLINE FOR ITS THRILLING SUMMER FILM IN THEATERS NATIONWIDE JUNE 21ST

HOLLYWOOD, Calif., June 18, 2013 -- Paramount Licensing today announced its slate of worldwide licensing partners in support of the highly anticipated film "WORLD WAR Z," which opens in theaters nationwide on June 21st. To extend the excitement of the summer film event, Paramount is rolling out a robust in-theatre merchandise program highlighted by mobile pop up stores in select theaters, creating a limited line of products to celebrate fan generated art, and strategically aligning with a select group of toy, game, apparel and accessory, collectible, costume, publishing, and online licensees.