BEANIE, BEANIE, MINEY MOE.... Okay, okay, calm down -- it's not _really_ a beanie baby column. But judging from the spillover into rec.toys.action- figures, Beanie Babies are definitely the "Flavor of the Month," and perhaps the season. When the young'uns (or even some old'uns) get their desires up, there's no telling how far a toy trend will go. Heck, look at Cabbage Patch Kids, Power Rangers, or even "Touch Me Inappropriately Elmo" -- none of these were toys that I'd have thought were going to be million-sellers. Which just goes to show you why I write about toys, and don't make policy on them, dreams or no dreams. Besides -- beanie babies? I mean, really -- are these the kinds of toys by which grown people should be transfixed? You betcha. Because the point here is that however much any one of us might find a particular toy abhorrent, or maybe just terminally vapid, that doesn't mean that the _next_ one of us might not be completely head-above-heels agog over it. Why, I know some hard- core action figure collectors who -- gasp! -- are totally into beanie babies. Sometimes it's because of a spouse, or child, who collects them. But other times, it's just because some people find the darned things...well...cute. THE UNKINDEST CUTE OF ALL Perhaps you're like me, sitting there thinking your beloved virtual playground has been polluted by ongoing mentions of these fuzzy little creatures. And maybe you sit there like I did, feeling superior, above it all, certain that such infantile passions are something long gone, hailing with ever-attenuated connection from your most distant past. If you can't tell, with all this in mind, the "comeuppance express" was heading right for my door. It was such a small thing. Just a little extra fillip of adorability that I decided to add to Tracey's Easter Basket. A duck. (Somehow, I can't read those words without thinking of the incomparable Graham Chapman intoning them, sonorously and with unshakable certainty, when the villagers of a small medieval hamlet -- no, not _that_ Hamlet -- are nonplussed by Sir Bedevere's burning question of what else, besides witches, floats in water... but that's a tale for another medium). WADDLING EVEN FURTHER OFF THE OFF-TOPIC And by the way, before I move further into the insidious realm of plush ducks (boy, talk about euphemistic-sounding phrases!), I want to note in passing my feelings about Easter Baskets. While I have discovered that they are fun, fun to give as much as to get, I have to say that I was, in shopping this year for the first time for same, appalled by the offerings of "pre-made" baskets for Easter. Putting aside my poor memory, which just cannot recollect where in the Gospels the Easter parade gets mentioned, or where lurk psalms to cute little chocolate bunnies or hidden ovoid treasures (must be some boring section where the ol' savior and his cronies spend a bright spring morning wrestling around in the tall mideastern grasses for sweet gooey surprises), I have to say I don't mind the idea of Easter Baskets the way I mind most of the supernumerary trappings of most holidays. They're bright, cheerful, harbingers of the season of new life -- and, for the most part, mmmmm, they're edible! Nevertheless, the baskets to-be-had at the stores in San Francisco were disappointing. Just pitiful, really. Why, if I were one of those lame-ass Easter Baskets, hoping against hope to be picked off the shelf by an eager parent, wishing to make some wee tyke's Easter morning joyful, I'd be ashamed of myself. No, the only way to go, as I saw it, was to Make My Own! FOOLS PLUSH IN... And I did, with great relish. In fact, I daresay I had more fun in assembling the goodies in Tracey's basket than she could possibly have had in opening and devouring them later. (Though perhaps neither of us had near as much joy as the cats; more on this later.) And the piece de resistance, the crowning jewel of that assemblage, was... ...a simple... ...yellow... ...duck. Okay, let me put all my cards on the table. It was much more than a duck. Egads -- it was a _ducky_. And by the time I got home with the basket, the ribbons, the candies, and the fake grass (which, by the way, ended up being the best feline Easter present a guy could imagine; the wee beasties went absolutely cat-crazy in tearing it apart, clawing it into shreds, chomping down on select plastic fibers...and then, being cats -- which is to say being devoted to the thwarting of human order whenever possible -- they made a great delighted show of throwing up same, all over the dining room and adjoining spaces. Sigh...Happy Easter....), I had fallen for this ducky. This soft, squishy, simple, bean-bag ducky. Fallen big time. Okay, so that is what it is. Said soft mallard (said soft John) now resides in prime of place in our bedroom, greeting us on our way in and blessing us on our way out, his tiny bulk folded somewhat ignominiously no matter how much we try to stand him up straight. But that's okay -- it's his nature. His soft, squishy, shifting, bean bag-y nature. From plastic Captains Courageous to plush ducks. "Oy vey," as somebody's bubbie might say. ...WHERE ANGELS FEAR TO KNEAD But the real killer, as I realized only several days later when McDonald's flowered the whole Beanie Baby craze into full bloom, was that my prized and loved ducky was actually a Beanie Baby _ripoff_! A cheap mockery of what the rest of the world was taking as the epitome of ooshy gooshy sweetness. Oh, ignominy! A cloud of shame loomed on my horizon.... But you know what? I didn't care. I _don't_ care. I've successfully resisted all temptations to join in the madness and even begin collecting these true Beanie Babies. Because I love my little rip-off ducky, and wouldn't trade him for the world. Not even if the world offered me a bald, be-tunicked starship ducky with the number 1,701 stamped into its foot. Er, flipper. Toy-joy really is in the eye (and hands) of the beholder. And my ducky and I want to be alone now. So there. YOU'RE EITHER ON THE CARD OR OFF THE CARD You know, I was coming home from work Thursday evening, riding the ol' "No. 1" California Street bus as it chugged and huffed and wheezed its way up and down the hills of San Francisco, thinking of little more than the salad that was awaiting me at home, lost in gentle reverie and the pages of Kim Newman's "The Bloody Red Baron" (a frighteningly good read, by the way, though the ending is a definite letdown), when I noticed a bespectacled young woman dressed all in black sitting towards the front of the bus. She toted several overflowing shopping bags, but was otherwise unremarkable. Until she reached into one of her bags... ...and pulled out... ...a carded action figure. Now, it wasn't the mere existence of a carded figure that stopped me in my tracks. Er, jolted me in my seat. No, it was the sense of dislocation that swept through me. I mean, here I was on a late afternoon city bus, crowded with commuters -- and down sits a pleasant young woman who pulls out an action figure, like a plum from an eponymous pudding! For a moment, I couldn't figure out why I was so moved by this display (it was a Cyborg Spider-Man, by the way, so it couldn't have been the figure alone). And then it hit me. The feeling that swept through me, of stumbling onto a simpatico soul where I thought none would be, was incredibly -- if distantly -- familiar. Who'd think a garden-variety bus-rider would happen to pull out an action figure? Well, who'd think a bunch of net-heads would have carved out a warm open niche for same? Indeed. I realized it was the feeling I got the first time I stumbled into rec.toys.misc, in those carefree days before the advent of rec.toys.action-figures. It was a sense of shared joy, of finding community in the unlikeliest of places. The sense of not being alone anymore. Which brings me to my point, reflectively speaking, which is this. I suddenly realized (yes, yet again) how much I take rtaf for granted. Oh, I know how much I _should_ appreciate it, but it's only natural to forget that sometimes. I mean, at first, you spend enough time in a place, or with a group of friends, and suddenly you find you can't imagine what life would be like without it, or them. But it isn't long thereafter that the unique joy can seem to pall, to fade and return to the background, and you aren't even actively aware of your ongoing good fortune. So yeah, while there are plenty of people with agendas differing from my own -- people who hang out in rtaf to talk about toys I _don't_ collect, or to trumpet their unparalleled status as toy mavens without peer ("you know, I was using the word 'toy' long before anyone else, anywhere...."), or to argue about cards, or packing ratios, or ethics...or even those who don't hang out at all, and rather use the newsgroup as a platform for unreading commerce (or worse), it is nevertheless simply wonderful, incomparable, to have such a forum at all. A place where buddies from Kansas, Texas, Connecticut, Florida, Colorado, New Hampshire, New York, and sure, California (not to mention innumerable other U.S. spots, as well as points much further east or west), can all nestle together and share our woes and our glories, far from the madding crowds. I don't always read every message, or read it every day, but rtaf is the cat's pajamas. Even if the cats sometimes throw up into 'em. THANK YOU, PLAYMATES! Ahhh, Playmates Toys. Do you know, that of all the toy companies out there, Playmates saves me hundreds of dollars a year? It's true! Not only have their mindless and contemptuous marketing strategies lined my wallet with innumerable extra fives and tens over the last eighteen months as a result of their astonishingly vicious 1,701 "anniversary reward" to collectors, in light of which I refused to buy all but one Playmates Toy (a Vina, if you must know), but most recently, with the advent of their outrageously demeaning and lying decision to scale _up_ the production of ever more limited figures after promising never again to do just that, they've saved me the cost of a proctological exam to boot! Where did I leave those "thank-you" cards, anyway.... You might ask, John, what do _I_ have to do to save money vis a vis Playmates Toys? Well, you know, the answer is so easy it's dizzying: pay attention. No, not to some arcane solution; just _pay_ _attention_ to what Playmates is doing, because if you _do_ pay attention and see their approach as the fan-hating, desperate, ugly thing it is, you will be so repulsed, so sickened, and so dismayed (and all quite appropriately and rightly so), you'll never buy a Playmates Toy again, regardless of quality or art that might inexplicably slip past the Archpriests of Mammon who rule the Trek figure roost. It's actually such a very sad thing...on so many levels. First of all, it's just disturbing for a company to so blatantly reveal their true (and ugly) face towards their intended consumers. I really have to ask why, if he knew he was going to behave in this meretricious and offensively vile fashion, lying to customers with pretty much every breath he draws, Jim Garber bothered to change his name from "Joseph Goebbels" after the War. ("Big" doesn't even begin to describe the extent of the lies this man casually and with seeming glee tosses off to a once-loyal collecting public.) Ah well, a similar comeuppance to that of those earlier days is rapidly approaching.... And that's another reason it's sad: Because I think it's patently clear that Playmates' just-announced "strategy" (which they will no doubt once again trumpet as a way to "reward" collectors and keep "excitement" in the hobby) is a desperate, last-gasp attempt to resuscitate a dying line. If orders weren't catastrophically down, there'd have been no need to fashion an artificial demand-pumping device of having a recurrent trade in ongoing limited figures. I have to view this as a final, auto-cannibalistic scheme of purest desperation. "If sales are down and our collecting base is shrinking, let's pit those few fans idiotic enough to remain loyal against one another in a regularly scheduled feeding frenzy, maybe make some headlines, cause a lot of talk in the aisles and on that pernicious and ignorant 'internet' thing, throw raw meat to those wonderful 'scalper'-types who skew the sales numbers and make our products seem irresistible -- at least for those critical first few weeks after shipping -- and take the money and _run_." 'Cause let's face it, folks, we all know that this is a dwindling and irreversible self-consumption; it's just like using super-chemicals to wrench a few final harvests from a field that's been furrowed and planted wildly without regard to balancing the natural elements within. Yes, you can squeeze out one or two last crops, but you'll end up with blighted acres that aren't useful for anything, or to anyone, for decades. Congratulations, Playmates; you've raised "biting the hands that feed you" to a new art form. I can only extend my best wishes that your Star Trek-subgroup's unavoidable demise comes with frightening swiftness, and that a good number of your top- level "marketing" beauzeaus have the opportunity to be abruptly and cruelly fired before the whole division deservedly comes crashing down. Oh, hell, I know they're only toys, but you know what? I don't like being lied to, or jerked around, or treated with obvious contempt, regardless of the subject matter. I won't stand for it from a politician (which is why I cannot listen to any politicians), or a writer, a cabbie, a bartender, or a toy company. Does Playmates care about your feelings? No. Will they listen if you call, or write? Not really, and if at all, only enough to promise their obedient fealty...as they sharpen their pikes and don their rubber gloves for yet another gleeful group- virtual rectal probe. It really is very sad...because as with so many other problems visited upon the collecting public through the unrepentant and foolish catering to the secondary marketeers, there's a simple alternate solution: Charge a couple bucks more on special figures, and use the extra profit to set up a mail- order division. That way, anyone who wants the product can get it directly, without subsidizing the rapacious and venal efforts of that all-too familiar coprophilic sub-strata of fan society, the scalpers. If you care, I can only recommend that you stop buying Playmates' toys. And while you're at it, feel free to make it clear to their _retailers_ that you're not buying 'em, and why. It probably won't do any good...but, coupled with down-spiraling sales figures for Playmates Toys, it might hasten the company's deserved degeneration. Oops -- what was I thinking? They're already as degenerate as they could get....
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