ZIGGIDEEZ™ LAUNCHES LINE OF KIDS' CHARACTER APPAREL ACCESSORIES

Disney, Nickelodeon and Marvel characters adorn the hats, belts, sneakers and backpacks of kids everywhere

New York, NY. - Nov 2, 2009 - Kids love characters, which is one reason the licensing business continues to grow at an extraordinary rate. And while shirts, shorts, pajamas and other children's' apparel boast characters of all kinds, Ziggideez are the first convertible character apparel accessories on the market.

With either a velco strap or a plastic clip Ziggideez can attach to virtually anything and everything. Kids can now wear their favorite characters on their hats one day and on their belts the next. They can go on bikes, trikes, bags, and even be worn as a ring. Targeted to kids three to eight years of age, these toy/accessories let kids dress-up their clothes and book bags with such well-known characters as Dora, Belle, Spiderman, and Lightning McQueen, among many others.

According to Albert Lian, VP of sales for Ziggideez, "We have a new, very unique concept with Ziggideez. The idea of putting the child in control of how and where they wear their favorite character is not only exciting, but truly novel. It's no wonder we have the best licensed brands for Ziggideez, the licensors themselves fell in love with the concept!"

Ziggideez come in various shapes, sizes and materials. Washable plush offerings include ring/button (SRP: $3.00); buckle/backpack (SRP: $4.00); and twin pack for shoes (SRP: $6.99). Patent-pending character clips (SRP: $2.00) make for great party favors.

Just in time for the holidays - and a perfect stocking stuffer - Ziggideez are being sold at Toys R Us New York and in specialty stores.

About Ziggideez.

Ziggideez are designed and marketed by The Fairfield Fun Factory, LLC of Fairfield, CT. The company has entered into a number of licenses for its line of character apparel accessories. Through agreements with Nickelodeon, Marvel Comics, HIT and Disney, Ziggideez holds licenses to Dora, SpongeBob Squarepants, Toy Story, Cars, Disney Princesses, Barney, and Spiderman, among others. Ziggideez plush and patent-pending clips can be attached to virtually any piece of clothing, from hats to belts or sneakers to collars as well as to accessories like book bags. For more information about Ziggideez, please visit the website at www.ziggideez.com.