EL SEGUNDO, Calif., Oct. 24 -- The world's largest toy manufacturer, Mattel, Inc. (NYSE: MAT - news) and the world's leading toy retailer, Toys'R'Us, have teamed up to rev up consumers looking to get an early lead on their holiday shopping. "Maximum Overdrive: 5 Weeks of Wheels and Deals" promotion and in-store events will take place through the week of December 2 at Toys'R'Us stores nationwide. "Maximum Overdrive: 5 Weeks of Wheels and Deals" will feature weekly offers for free toys, gifts with purchase and added savings for Hot Wheels�, Matchbox� and Tyco� R/C toys.
"We are very excited to be working with Toys 'R' Us to bring the quality from Mattel Wheels(TM) brands to children everywhere with this unique calendar of deals on wheels this holiday season," said Ron Brawer, Vice President of Retail Promotions at Mattel. "From the heroic-themed toys of our Matchbox products to the speed, power and performance of Hot Wheels to the excitement of being behind the controls of a Tyco R/C vehicle, customers will be thrilled at the offers they will find at Toys 'R' Us during these next five weeks."
Each week features a themed giveaway:
Week of 10/14
In-store event: Hot Wheels/ Matchbox head-to-head in-store Race-off
Offer: Buy one selected track set, get a FREE Hot Wheels low-priced Track
Week of 10/21
In-store event: "Race the Fireball" for 30 seconds and win prizes
Offer: Buy a Shogun ATV, get a FREE Shogun ATV
Week of 11/4
In-store event: Rescue Heroes Tour
Offer: Buy one Map & Go Fire Truck or Hero Hwy. Play set, get free Hot Wheels "Survival Kit."
In-store event: Xtreme Cycle & Tony Hawk Skateboarder demos
Offer: Buy either Tyco R/C demo product, get FREE Tyco R/C Xtreme Pack. Also, buy a selected Hot Wheels item, get a FREE Hot Wheels "Survival Kit."
Week of 11/11
In-store event: Hot Wheels Max Air Arena demo
Offer: Buy one Hot Wheels Supercross Assortment, get one FREE
Week of 12/2
In-store event: Hot Wheels
Offer: FREE Hot Wheels Cargo Carrier w/purchase of $100 or more at Toys "R" Us
Mattel's Boys/Entertainment division's portfolio of global brands includes some of the most popular products in the toy industry. The division is comprised of three segments, which include Wheels, Entertainment products and Games and Puzzles. The Wheels segment includes Hot Wheels�, the number one selling toy across all categories in the toy industry, Matchbox� and Tyco� R/C. Mattel Wheels brands appeals to guys ages two to 92 with boys' consumer products and collectibles. Mattel's exciting entertainment-inspired toy lines include Harry Potter(TM), Nickelodeon's Rugrats(TM), Jimmy Neutron Boy Genius(TM), Rocket Power(TM), Wild Thornberrys(TM), SpongeBob SquarePants(TM), as well as Mattel Action brands Rock 'Em Sock 'Em(TM) Robots, Masters of the Universe� and Max Steel(TM). Mattel's Games and Puzzles include favorite classics such as UNO�, Magic 8 Ball(TM), Skip Bo(TM), Ker Plunk!(TM), Toss Across(TM), Fisher-Price� and Disney Games and Puzzles.
Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world.
