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The Simpsons Uno Card Game


CENTURY CITY, Calif., Oct. 18 -- "Whoo-Hoo!" Sababa Toys, Inc. a wholly owned subsidiary of Grand Toys International (Nasdaq: GRIN - news) has entered into a licensing agreement with Twentieth Century Fox Licensing & Merchandising (Fox L&M) to create a special edition of the Uno Card Game� featuring FOX's most colorful family THE SIMPSONS. The Uno� Card Game Simpsons Edition will feature Springfield's most famous citizens including Homer, Marge, Bart, Lisa, Maggie, Krusty The Clown and Mr. Burns.

Sababa Toys, Inc. is currently under license from Mattel, Inc. for the Uno� Card Game and Magic 8 Ball� properties. Under that comprehensive licensing agreement Sababa Toys will create, manufacture, market and sell specialty, affinity, city, state, regional, university, and premium editions of these two classic games for the United States.

Since its debut as a series on January 14, 1990, THE SIMPSONS has exploded into a cultural phenomenon and become one of the most visible and marketable properties worldwide. It is the world's most watched television program, broadcast in more than 60 countries and is currently the longest-running sitcom in primetime. THE SIMPSONS is a Gracie Films production in association with Twentieth Century Fox Television. Its thirteenth season premieres November 4.

"In 2001, UNO� celebrates its 30th anniversary. Having risen from a concept created by an Ohio barbershop owner, UNO has become America's number one favorite family card game," said Mark Sullivan, Senior Vice President of Boys and Entertainment at Mattel. "In these past 30 years, more than 150 million UNO games have been sold worldwide, in more than 20 different languages. In addition, there is an entire family of UNO games with such hits UNO Stacko(TM), UNO� Attack!�, and UNO Blitzo(TM)."

"We see this as a special opportunity that will allow us to create a product featuring two evergreen properties with wide consumer appeal. The Uno� Card Game is recognizable worldwide as the premiere card game, while the Simpsons shares a similar level of respect in the world of character licensing. It is rare when you have one 'A' property to work with, now we have the benefit of two,'' said Sababa Toys Co-Founders A. Stone Newman and Daniel A. Chernek. "The Uno� Card Game, Simpsons Edition helps Sababa achieve its goal of helping Mattel expand the reach of its brands by creating editions that will resonate with non-traditional audiences."

Ian Bradley, President and CEO of Grand Toys stated, "We applaud this creative partnership and congratulate Sababa and Fox. We look forward to an exciting alliance."

"It was only a matter of time before America's favorite family card game, UNO�, joined forces with one of America's most treasured and animated families, The Simpsons," said Mark Sullivan, Senior Vice President, Boys and Entertainment at Mattel. "This partnership promised to bring millions of American families years of exciting entertainment."

Consumers can start looking for this completely customized edition of the Uno� Card Game on retail shelves in time for this Holiday Season.

Founded in 1960, Grand Toys International, Inc. is a premier licensee and distributor of a wide variety of toys and ancillary items in Canada and since January 1999, a supplier of proprietary products in the U.S. Created in August 2000, Sababa Toys, Inc. focuses on the development of proprietary products for the toy, novelty and general youth consumer product industries.

Mattel, Inc.'s Boys/Entertainment division's portfolio of global brands includes some of the most popular products in the toy industry today. The division is comprised of three segments, which include Wheels, Entertainment products and Games and Puzzles. The Wheels segment includes Hot Wheels�, the No.1 selling vehicle in the toy industry, Matchbox� and Tyco� R/C. Mattel Wheels appeals to guys ages two to 92 with boys, consumer products and collectibles. Mattel's exciting entertainment-inspired toy lines include Harry Potter(TM), Nickelodeon's Rugrats(TM), Jimmy Neutron Boy Genius(TM), Rocket Power(TM), Wild Thornberrys(TM), SpongeBob SquarePants(TM), as well as Mattel Action brands; Rock 'Em Sock 'Em(TM) Robots, Masters of the Universe� and Max Steel(TM). Mattel's Games and Puzzles include favorite classics such as UNO�, Magic 8 Ball�, Skip Bo�, Ker Plunk!�, Toss Across�, Fisher-Price� and Disney Games and in international markets, Scrabble�.

Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.

This news release contains certain forward-looking statements and potential benefits from the Company's acquisition strategy, which are within the meaning of the Private Securities Litigation Reform Act of 1995, and are subject to risk and uncertainties that could cause actual results to differ materially. Such risks and uncertainties include, but are not limited to, those related to business conditions and the financial strength of the retail industry, particularly for toy and toy-related products; the level of consumer spending for such products; the effect of currency translations; the ability of the Company to successfully obtain its products from suppliers; and the success of advertising, marketing and promotional campaigns.



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