Popping up on various shows on Nick has introduced kids to the new character and his popularity has hit another milestone as he joins the ranks of hot holiday toys. "Jimmy Neutron is blasting into movie theaters in a big way on December 21st," said Leigh Anne Brodsky, senior vice president, Consumer Products, Nickelodeon. "And the toys from Mattel will allow kids to recreate all of the excitement that they see on screen. Jimmy is an inventor and the gadgets he creates make for toys that are really fun and imaginative."

"The Jimmy Neutron toys just began hitting the retail shelves and are already selling well, even before the movie opens," said Matt Bousquette, President, Boys/Entertainment at Mattel.

Mattel, Inc.'s line of Jimmy Neutron toys are a hit at retail with items such as the Build and Blast Air Rocket, Jimmy Neutron Action Figures and the Strato XL Rocket.

- Jimmy's Build and Blast(TM) Air Rocket -- Only the Build and Blast Air Rocket allows kids to invent a cool transformable air-powered rocket just like Jimmy does for his adventures. The Build and Blast Air Rocket comes unassembled so that kids can build, invent and re-assemble their air rocket for four different modes of play, including racing rocket mode, fast launch mode, scissors mode and launch scissors mode. Jimmy's Build and Blast Air Rocket also has real launching, air-powered missiles, so kids can re-create scenes from the movie or invent new scenarios. The Jimmy Neutron Action Figures fit into the rocket. Approximate Retail Price: $19.99, for ages 4 and up.

- Jimmy Neutron Action Figures - This six-piece action figure assortment features some of the colorful characters that make-up Jimmy Neutron's world. Inspired by the animated Paramount and Nickelodeon movie, "Jimmy Neutron Boy Genius," the assortment let's kids act out all of their favorite scenes from the movie with cool gadgets and transformable accessories. The assortment includes; Heli-Pack Jimmy, Mega-Grip(TM) Jimmy, Rode-On Skycycle(TM) Goddard, Hook and Hang Goddard, Shredding Skateboard Nick , and The Yokian King. Approximate Retail Price: $7.99, for ages 4 and up.

- Strato XL Rocket with Jimmy Neutron - With the Strato XL Rocket, kids can play out their favorite battles and adventures from the new movie "Jimmy Neutron Boy Genius." The Strato XL Rocket comes with a working motor to race the rocket across the ground. When the rocket races, the engine sparks and the vehicle is fully equipped with a real working ejector seat. The Strato XL Rocket comes with its own unique Jimmy Neutron action figure. Approximate Retail Price: $14.99, for ages 4 and up.

About Mattel's Boys/Entertainment

Mattel's Boys and Entertainment division's portfolio of global brands includes some of the most popular powerhouse products in the toy industry. The division is comprised of three major businesses: Wheels; Entertainment licensed toys and Games. Mattel Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world. For more information log onto www.mattel.com.

About Nickelodeon

Nickelodeon, now in its 22nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 84 million households and has been the number-one-rated basic-cable network for six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.