ORLANDO, Fla., March 13 - Action Products International Inc. (Nasdaq: APII), a leading specialty toy company, today unveils their next-generation online marketing and Retail Partner support system. Over a year in the making, the newly redesigned front end at http://WWW.APII.COM offers significantly greater access to the company's popular brands.
For Retail Partners, the new website allows review of new product information, as well as password secure access to merchandising and promotional campaign programs, and placement of orders online. By allowing retailers to conduct product research and fill their needs 24 hours a day, the Company is expanding purchasing opportunities for retailers worldwide. Future enhancements will include online merchandising support materials, link exchanges, and support for retailers' external websites.
The consumer features of http://WWW.APII.COM are designed to add fun, following, and demand for Action Products' brands as well as to increase traffic to Action Products Retail Partners. The Company will not be retailing products directly on the site, but has instead adopted a strategy of directing consumers to Action Retail Partners. Consumers can not only learn more about the Company's products, but by use of the new Store Locater consumers can find their way to retail outlets featuring their favorite Action Products brands.
Ron Kaplan, Action's CEO, said "Action Products has a history of supporting its retailers and consumers, and the new http://WWW.APII.COM gives us a new way to make life easy for our customers. By providing online order capabilities, new, up-to-date information on our latest and hottest toys, and easy-to-use retailer locator and product search engines, http://WWW.APII.COM represents an exciting new facet of our business that should help grow sales for both Action Products and our retailers."
Current Action Products customers and qualified retailers can call the company to request password access to the site's full range of features.
ABOUT ACTION PRODUCTS INTERNATIONAL
Action Products International, Inc. is a toy manufacturer and publisher, emphasizing educational, non-violent products, including JAY JAY THE JET PLANE(TM), EarthLore(TM) I Dig Dinosaurs(R) and I Dig Treasures(R), Space Voyagers(R) "The most authentic Space Toys on Earth", Climb@Tron(TM) window- climbing robots, Thomas & Friends(TM) Creative Play arts and crafts kits, I Dig Surprises(TM) Discovery Eggs(TM), and Drop Zone Extreme(TM) parachute toys. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies, and education markets in the United States and worldwide.
NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.
