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K'NEX Joins National Mall Tour
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Hatfield, PA - April 10, 2002 - K'NEX Industries, one of the world's leading construction toy manufacturers, announced today that its "What Have You Built Lately?" traveling exhibit will be a featured attraction in the eagerly-awaited "It's Kid's Time" nationwide mall tour, which begins on April 14, 2002, in Denver, CO, and visits 24 major cities from April to December, 2002. For this mall tour, which promises to be fun for the whole family, K'NEX partners with seven other kidcentric companies - Leap Frog, Colorforms, Jackie Chan Adventures, Harold and the Purple Crayon, Major League Soccer, Major League Baseball, and AOL Kids - to bring kids exhibits and special programs that encourage them to become masters of discovery.
With its "What Have You Built Lately?" exhibit, K'NEX brings the energy and excitement the K'NEX building experience to kids across the country. The K'NEX exhibition space will feature six building stations, filled with a variety of K'NEX rod and connectors. Kids will have fun while strengthening their sorting and fine-motor skills as they construct different K'NEX models. Each visitor 5-years-of-age and over can build a 16-piece U.S. Space Shuttle and take it home--FREE!
In addition to their free U.S. Space Shuttle, kids will take home an "It's Kids Time" goody bag, which contains a K'NEX postcard that invites them to visit the K'NEX website (www.knex.com) to get instructions for a second - bonus -- build for their Space Shuttle model and learn more about the K'NEX "Builder of the Year" Contest. The postcard also contains instructions for entering K'NEX's "MEGA PRIZE Giveaway." Each week during the K'NEX "MEGA PRIZE Giveaway," a lucky child will win a major K'NEX building set such as a International Space Station, Burnout Radio Control Dragster, Screamin' Serpent Roller Coaster, Fun Tub, and much, much more.
"Our "What Have You Built Lately?" exhibit offers kids of all ages an
opportunity to experience the energy and excitement of the K'NEX building
experience first hand," said Chris Campbell, Vice President of Worldwide Marketing. "We are proud to partner with these fine kids' product manufacturers to bring this fun, educational event to malls across the country."
The K'NEX "What Have You Built Lately?" mall tour will visit the malls in the following cities on the dates indicated: - April 14 - Denver - Flat Irons Mall
- April 21 - Northern California - Santa Rosa Mall
- April 28 - Southern California - Westminister Mall
- May 5 - Dallas - Irving Mall
- June 2 - Lancaster, PA - Park City Mall
- July 21 - Dallas - Northeast Mall
- July 28 - Philadelphia - Granite Mall
- August 4 - Boston - North Shore
- August 11 - Chicago - Orland Square
- August 18 - Indianapolis - Castletown Mall
- August 25 - Detroit - Twelve Oaks Mall
- September 8 - Florida - Coral Square
- September 15 - Atlanta - Northlake
- September 29 - Southern California - Brea Mall
- October 2 - Eugene, OR - Valley River Center
- October 6 - Newark, CA - New Park Mall
- October 13 - Seattle - Tacoma Mall
- October 20 - Portland - (TBD)
- October 27 - Phoenix - Metro Phoenix
- November 3 - Denver - Aurora Mall
- November 10 - Houston - Houston Galleria
- November 17 - Minneapolis - Mall of America
- December 1 - Chicago - Lincolnwood Town Center
- December 8 - Jefferson City, MO - Capital Mall
- December 15 - New Jersey - Brunswick
Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.
  
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