Each of three million 10-packs of Disney Xtreme! Coolers pouches will contain one of five collectible custom Disney Wild Racers featuring Mickey Mouse, or one of five Disney Xtreme! Coolers Limited Edition License Plates.

Kids also will have a chance to win a complete set of Disney Wild Racers, including the five custom Disney Xtreme! Coolers collectibles -- a total of 25 cars -- with an instant win game piece printed on the back of the label on every specially-marked 64-ounce plastic bottles of Disney Xtreme! Coolers. Game pieces also can be obtained without purchase -- see specially marked bottles of Disney Xtreme! Coolers for details and game rules.

In addition to the premium in every 10-pack and the instant win game, kids will also have the opportunity to send in for a free Disney Wild Racers Carrying Case from Disney Xtreme! Coolers for Disney Wild Racers cars with UPCs from any Disney Xtreme! Coolers package and $4 shipping and handling. And every 10-pack of Disney Xtreme! Coolers will feature a coupon for $.50 off the purchase of any two-pack of Disney Wild Racers cars by Hasbro, sold in retail stores.

Disney Xtreme! Coolers provide great fruit taste with 25% less sugar than the average of leading kids' juice drinks, and are available in easy to open, single-serve pouches and multi-serve bottles. Disney Xtreme! Coolers are made with delicious Minute Maid® juices and fortified with Vitamin C.

More Disney Wild Racers information is available on Disney Xtreme! Coolers Website at www.disney.com/juice, with special illustrations of Disney Wild Racers, information on how to obtain the custom Disney Xtreme Coolers! Wild Racers and a link to the Hasbro Website featuring Disney Wild Racers.

The Minute Maid Company is an operating unit of The Coca-Cola Company and the flagship of its worldwide fruit beverage business.

Hasbro is a worldwide leader in children's and leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

"Minute Maid" is a registered trademark of The Coca-Cola Company. "Disney Wild Racers," "Disney Xtreme! Coolers" and "Disney Hundred Acre Wood" are trademarks of Disney Enterprises, Inc.