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Jay Jay Lands at Boscov's

ORLANDO, Fla., Oct. 1 -- Action Products International Inc., a leader in educational and non-violent toys today announced an arrangement with mid-Atlantic retailing chain Boscov's Department Stores under which Boscov's will be the exclusive department store retailer for the new JAY JAY THE JET PLANE Wooden Adventure System(TM) this fall.

"We relied upon Boscov's quality reputation, experience and presence in the mid-Atlantic region in our decision to select them as our rollout partner in Action Products' inaugural effort into the department store market," commented Ron Kaplan, President and Chief Executive Officer of Action Products International, Inc. "We are excited about creating a presence for Jay Jay with Boscov's and look forward to the announcement of other retail destinations for the JAY JAY THE JET PLANE (JJJP) Wooden Adventure System in the near future."

With 38 stores throughout New York, New Jersey, Pennsylvania, Delaware and Maryland, Boscov's will carry all available components in the new JJJP Wooden Adventure System beginning this October. This arrangement will mark edu-toymaker Action Products' debut in the department store distribution channel, and provide a strong in-store presence for the new JJJP line.

The introductory assortment of the JJJP Wooden Adventure System features five wooden characters including child favorites Jay Jay(TM), Tracy(TM), Herky(TM), Snuffy(TM), and Revvin' Evan(TM), as well as three Tarrytown Airport play buildings, a Character Carry-All case, and a felt Tarrytown Playmat(TM).

The Boscov's agreements follows a July distribution agreement with Benjamin Toys Ltd. in the United Kingdom, and announcements of additional agreements with national retail toy chains and independent toy stores are expected later this fall.

About Action Products International, Inc.

Action Products International, Inc. is a toy manufacturer emphasizing educational and non-violent products, including Jay Jay The Jet Plane Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Climb@Tron(TM) window-climbing robots, Thomas & Friends(TM) Creative Play arts and crafts kits, Play and Store(TM) themed playsets and Drop Zone Extreme(TM) parachute toys. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies, and educational markets in the United States and worldwide.

About Boscov's Department Stores

Boscov's Department Stores operates 38 department stores that anchor malls in Pennsylvania, Delaware, Maryland, New Jersey, and New York. The firm's charge card services are handled by its Boscov's Receivable Finance subsidiary. Boscov's was founded by Solomon Boscov in 1911 and is privately owned.

Additional information on Action Products and its toys is available by visiting the World Wide Web at http://www.apii.com.


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