EL SEGUNDO, Calif. (November 22, 2002) - There's no time like the "present" to give the girl in your life the perfect gift. As the holiday season quickly approaches, girls everywhere are writing up their personal wish list of this year's hottest toys. From a magical princess to the hottest and new "it" girls to personalized phone calls from Barbie(R) and special stars in the sky, Mattel Girls Division has something sure to put a smile on the face of girls everywhere.
This holiday, Mattel Girls Division has a line of award-winning products that are innovative and imaginative. There is something appealing to a variety of girls - from the younger girl who loves fantasy and fairy tales, to the older girl who daydreams about someday being a teenager.
The World of "Barbie(R) as Rapunzel"
Toy Wishes, Toys "R" Us, and Nick Jr. magazine have recognized "Barbie(R) as Rapunzel" as one of the hottest toys this holiday season. Building on the success of her award-winning movie debut in 2001, "Barbie in the Nutcracker(TM)," Barbie(R) is back in her role of movie star with "Barbie(R) As Rapunzel." Barbie doll paints a beautiful picture on-screen in a contemporary twist on the classic fairytale. This version casts Barbie(TM) as Rapunzel, a courageous, imaginative and determined girl who is locked away in a tower and magically paints her way to a life of freedom and love. To help bring the tale to life, girls can play out the storyline with dolls from the a cast of characters of the movie, including Barbie(R) as Rapunzel, Ken(TM) as Prince Stefan, an array of Kelly(R) and Tommy(TM) dolls, and other accessories.
Approximate Retail Price: Video & DVD: $19.99 each
Approximate Retail Price: Barbie(R) Doll as Rapunzel: $19.99
Approximate Retail Price: Ken Doll as Prince Stefan: $19.99
Approximate Retail Price: Kelly and Tommy dolls: $5.99
Approximate Retail Price: Penelope the dragon $20.00
Approximate Retail Price: Rapunzel horse & carriage: $30.00
Approxmiate Retail Price: Rapunzel tower $20.00
Approximate Retail Price: My Size Rapunzel Barbie $120.00
My Scene(TM)
My Scene(TM), the new tween-targeted brand from the makers of Barbie(R), captures the spirit of today's informed, independent and fiercely individualistic urban girl like never before. Inspired by the fashion-forward, high-energy, chic attitude of the big city, My Scene(TM) features three new "it" girls - Barbie(R), Madison(TM) and Chelsea(TM). These girls each express their individuality though personal style that's defined by a slice of metropolitan living. Each doll comes with two complete on-trend fashions and their own funky accessories.
Approximate Retail Price: $14.99
ello creation system(TM)
Placed on hot toy lists including Parents, Nick Jr., and Ladies Home Journal, ello(TM) is the first creation system for girls that inspires them to design and create whatever sparks their imagination... from people to places to jewelry, the possibilities are endless. ello(TM) is like no other building or construction set. It combines building with crafts and storytelling in the first completely open-ended, non-linear format that fosters imaginative play and creative construction. With a simple click, the ello(TM) interconnecting, colorful pieces and stickers make it easy to create houses, people, jewelry, picture frames and other decorative items. Girls can magically create endless stories with ello(TM) with its first two different theme sets - Ello-opolis(TM) and Aquaria(TM).
Approximate Retail Price: Ello-opolis(TM): $19.99
Approximate Retail Price: Aquaria(TM): $19.99
Shining Stars(R) Dolls
Shining Star(R) dolls are sparkling sweet babies that were born in the stars and come from the heavens with a special gift for girls - their very own star to name! Each baby doll comes with a star naming kit, celestial map and International Star Registry(TM) card so girls can locate and officially name their very own special star.
Approximate Retail Price: $24.99
Barbie Call Time(TM)
Who's that on the phone? It's Barbie(R), calling girls everywhere with personalized phone messages to help celebrate special occasions. Like most girls, Barbie(R) loves to talk on the phone to all her friends and now girls can be on the other end of the line to listen to a pre-recorded greeting from Barbie(R). Whether it's to say "Happy Holidays," "Happy Birthday," or just "hello," Barbie(R) has expanded her relationship with girls to include being a phone pal! The line offers an array of pre-recorded voice message categories, call scheduling options, and even some personalized greetings from Barbie(R) that includes the girl's name. The time, date and location of the call can be specified for either the same day or up to one year in advance. A customized call from Barbie(R) can reach any telephone or mobile phone in the U.S. and Canada (except Quebec).
Approximate Retail Price: Calls Begin at $1.99
About Mattel Girls Division
Since the Barbie(R) doll's launch in 1959 as a paper doll inspired friend, she has firmly established herself as the most popular fashion doll ever created. For more than four decades, Mattel has maintained Barbie(R) doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie(R) Brand represents Mattel's initial roots in girls' toys, the girls division has several best-selling brands including American Girl(R), Diva Starz(TM), What's Her Face!(TM) and Polly Pocket!(R). A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite toys through web sites and licensed Mattel-branded interactive software and video game titles.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is a worldwide leader in the design, manufacture and marketing of toys and family products. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36 countries and its products are sold in more than 150 nations throughout the world. Mattel's vision is to create and market the world's premier toy brands --- for today and tomorrow.
BARBIE(R), DIVA STARZ(TM), AMERICAN GIRL(R), WHAT'S HER FACE(TM) and associated trademarks are owned by Mattel, Inc. (C) 2002 Mattel, Inc. All Rights Reserved.
Polly Pocket! Under license from Origin Products Ltd. And Bluebird Toys (UK) Ltd. (C) 2002 Origin Products Ltd. All Rights Reserved.
SHINING STARS is a trademark owned by and used under license from Abrams Gentile Design, Inc. INTERNATIONAL STAR REGISTRY and STAR REGISTRY are trademarks or registered trademarks owned by and used under license from International Star Registry of Illinois, Ltd. International Star Registry star naming is not recognized by the scientific astronomic community. Star's name is reserved in International Star Registry records only.
