|
Kasey the Kinderbot Going Strong
|
Kasey the KinderbotEAST AURORA, N.Y. -- Nov. 27, 2002 -- Already topping pre-holiday shopping lists, Fisher-Price's® new Kasey the Kinderbot(TM) is jumping off the shelves at major retailers nationwide, with one reporting more than 13,000 pieces sold in just one week.
At the store level, some retailers are even reporting out of stock positions.
"We're thrilled with the reports from retailers that Kasey the Kinderbot is flying off their shelves," said Neil Friedman, President of Fisher-Price. "Electronic learning is the fastest growing category in the preschool aisle and Kasey's sales success proves that Fisher-Price is right on target with what moms want and kids need in an educational toy."
Kasey the Kinderbot makes the grade with industry experts and consumers alike this holiday season. Noteworthy are the rave reviews posted on Amazon.com, including the following:
- "If you are looking for an educational tool for your preschooler then look no further."
- "Kasey the Kinderbot is truly the best toy I ever purchased."
- "My 3 1/2 year old daughter was in love with Kasey at first sight."
- "Kasey was so much fun, my daughter played for an hour before she was exhausted with the exercise and dancing from the little robot."
Kasey the Kinderbot also received accolades from the following leading toy industry experts and well-respected parenting magazines:
- The highly regarded Oppenheim Toy Portfolio 2003: The Best Toys, Books, Videos, Music & Software for Kids awarded Kasey the Kinderbot with a Gold Seal award. Joanne Oppenheim also appeared on the "TODAY" Show praising the product.
- Toy expert Stevanne Auerbach, Ph.D. (or "Dr. Toy"), Director of the Institute for Childhood Resources and author of "Dr. Toy's Smart Play," listed Kasey the Kinderbot as one of the 10 Best Software/CD-ROM/High-Tech Products and 100 Best Children's Products of 2002.
- Editors of Parents Magazine named Kasey the Kinderbot as one of the "Best Toys of 2002."
- The editors of Toy Wishes Magazine, the celebrated resource guide designed to put the fun back in toy shopping, awarded Kasey the Kinderbot with All-Star honors.
- Editors of Nick Jr. Magazine included Kasey the Kinderbot as one of the "Best of 2002."
Kasey the Kinderbot is a unique robotic friend that comes to life with a warm smile, realistic speech, an electronic display screen, moving head, waist, arms, hands and eyes and interactive lights - he even does "High Fives" and the "Hokey Pokey." Kasey brings lots of fun and humor to learning through interactive games and activities that teach important skills in reading and math readiness, problem-solving, following directions and more. Kasey's curriculum, which includes a total of more than 40 different skills that help prepare kids for success in school, was developed in conjunction with educational experts and teachers from around the United States. With the help of his friend "Chip," an adorable sidekick that appears on Kasey's screen, Kasey also models social skills, like good manners, taking turns, friendship and sharing. Recommended for children 3 years and up, Kasey the Kinderbot retails for approximately $64.99 and is available now at major toy stores nationwide.
Fisher-Price, Inc., a wholly-owned subsidiary of Mattel, Inc. and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. Celebrating over 70 years of excellence in children's products, some of the Company's best known "classic" brands include Little People®, Power Wheels® and View-Master®. The Fisher-Price brand includes some of the most popular and widely recognized character brands - from Barney(TM) and Blue's Clues(TM) to Disney, Dora the Explorer(TM), Sesame Street® and Winnie the Pooh. The Company also develops and markets juvenile products called babygear (nursery monitors, infant swings, high chairs and more) that are designed to help families get the best possible start in life. The Company's web site can be found at www.fisher-price.com, providing valuable articles and resources to new and expectant parents.
HOKEY POKEY (C) 1950, RE 1979, Acuff-Rose, Music, Inc.
  
|
