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The Box Is Now the Toy

TURNER, Oregon - Dec. 10, 2002 -- Hide 'n' Seek, Inc., a new company providing toys that are designed to stimulate the imagination of children, today announced the introduction of the first of its Boxie toys, the Buggie Boxie(TM).

Buggie Boxie is a toy car designed for children ages 2-5. It is made of heavy-duty, recyclable corrugated board with vivid color graphics made from non-toxic, biodegradable inks, and is fully recyclable. Buggie Boxie comes in two pieces that are easy to assemble; no tools are required. Assembly takes about 15-20 minutes, depending on whether you have a helper. There is a door on either side for easy access, and an optional sunroof for fun, or additional headroom. Once assembled, it is 22" high, 19" wide and 36" in length (fits two kids), weighs only four and a half pounds, yet is very sturdy and ready to handle many hours of creative play.

According to Bill Pryor, founder and President of Hide 'n' Seek, "The concept for Boxie toys stems from the fact that kids for generations have loved to play in boxes. They envision cars, forts, houses, rocket ships and more." It was for his own daughter that Pryor built a play car (and several more versions) out of discarded cardboard, thus spawning the idea for a line of cardboard toys that kids could climb in and out of and play in using their imagination. It would be much sturdier and easier to assemble than the old tape and glue approach used in making his daughter's first car. "The Boxie line of toys truly will be created by kids and for kids," said Pryor. "Through its Web site, the company is actively soliciting consumer input on the next and follow-on Boxie toys, for example a castle, a tank, a fort, a fire truck."

Buggie Boxie can be purchased through the company's Web site at http://www.hidenseek.com at $19.95 each. It is currently shipping and is ready for the holiday gift-giving season. The toy will make an ideal gift for children from mom, dad, grandparents and special friends.

Boxie and Buggie Boxie are trademarks of Hide 'n' Seek, Inc.

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