The site, scheduled to open at the 20-acre Falls Avenue Complex in Niagara Falls, May 2003, coincides with a summer Marvel movie charge led by the highly anticipated sequel to 20th Century Fox's The X-Men (May 2, 2003) as well as the debut of Marvel's next movie franchise, Universal Studios' The Hulk (June 20, 2003). For the project, Marvel Enterprises, Inc. has licensed its core super heroes to Canadian Niagara Group who will be responsible for all financing and construction costs for the approximately 30,000 square foot structure. Marvel's Adventure City will feature attraction-based rides and games as well as a retail center containing exclusive Marvel merchandise. The retail-tainment facility will be the cornerstone attraction at Niagara Falls' only entertainment destination, which is visited by 12 million tourists per year.

"I believe this is the first retail-tainment site of its kind," said Paul Gitter, Vice President Consumer Products/Retail Development for Marvel Enterprises, Inc., "Never before has there been a branded destination that combines the interactive entertainment of a theme park with merchandise of a fine retail store in a moderately sized location at such a low cost to the consumer. Marvel's Adventure City extends the Marvel brand to the retail level and offers consumers a complete Marvel experience from the moment they enter the location until the time that they leave."

Marvel's Adventure City is being created by Forrec, the same company that designed LEGOLAND and Marvel's popular Super Hero Island at Universal Studios Orlando Theme Park's Islands of Adventure -- where the Marvel themed rides consistently rank among the top-rated attractions. The design will resemble a virtual Marvel Universe highlighted by rides and attractions featuring some of the Company's best known super heroes including: Spider-Man(TM), The Incredible Hulk(TM), The X-Men(TM) and the newly introduced pre-school property Spider-Man and Friends(TM).

About Canadian Niagara Group

Canadian Niagara Hotels and Entertainment is a wholly owned Canadian company operating the Falls Avenue destination in Niagara Falls, Canada. Its hotels include the Sheraton on the Falls, Brock Plaza, Skyline Inn and Hampton Inn at the Falls.

About Marvel Enterprises

Marvel Enterprises, Inc. is leading global character-based entertainment company that has developed and owns a library of over 4,700 characters which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel's creative teams support the development of feature films (and DVD/home video); video games, TV series and toy lines based on its characters, and Marvel licenses its characters for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com.