"With the incidence of childhood obesity and lack of proper eating habits at an all-time high, and children spending less time exercising, parents are more concerned than ever about their children's nutritional needs. Sundown Kids helps to address this concern by offering quality and great tasting multivitamins kids will want to take," said Irina Lorenzi, Vice President, Marketing, Vitamins, Minerals, Herbals and Supplements, Rexall Sundown, Inc., which manufactures and distributes Sundown Kids. "At the same time, by incorporating the Marvel Super Heroes in an extremely visual, interactive website that children will want to visit, we believe that we can deliver nutritional information not only to parents, but to children as well."

By logging onto www.sundownkids.com, parents and kids will not only learn about the importance of healthy eating habits but also will have a great time! This highly interactive and extremely visual website features a "Kids Zone," including fun-to-play games, activities, e-cards and wallpapers -- all featuring Spider-Man, Hulk and Captain America. Plus, there is a link to www.marvel.com, where their favorite Super Heroes reside. Parents can see the latest promotions, such as the Super Hero stickers, now available inside Sundown Kids cartons. Or, they can sign up for a free membership in "Sundown's Healthy Appreciation Program," which offers nutritional information along with valuable coupons.

What's the bottom line for parents? "Sundown Kids is meeting the increasing demands of the important children's nutritional market by delivering no-hassle, great tasting vitamins that provide essential nutrients and that kids will happily consume," Ms. Lorenzi added.

Sundown Kids' Marvel Super Heroes multivitamins are available in two chewable formulas -- Complete and Extra C, and in a unique gelatin-free gummy form that tastes like popular sour gummy candies kids love. All feature an assortment of three great-tasting flavors -- cherry, grape and orange.

Sundown Kids(TM) is a national brand of Rexall Sundown, Inc., which is a subsidiary of Royal Numico, N.V. Headquartered in Boca Raton, Florida, Rexall Sundown develops, markets and manufactures a wide array of vitamins, minerals, herbals and specialty nutritional supplements under such popular brand names as Rexall®, Osteo Bi-Flex®, and Carb Solutions(TM), among others. Visit the Company websites at www.rexallsundown.com and www.sundownkids.com.

With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in three areas: entertainment (Marvel Studios) and licensing, comic book publishing, and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters are created by its comic book division, which continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the Marvel website at http://www.marvel.com.

Marvel, Spider-Man, Hulk, Captain America and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C)2003 Marvel Characters, Inc. All rights reserved. www.marvel.com.