New York City, New York (April 2003) - Announcing the launch of Extreme Athletes, a new and exciting brand of player action figures officially licensed by the NFL and NBA through Pro Specialties Group Incorporated. Created and designed by Mezco Toyz, Extreme Athletes brings something completely new and different to the sports collectible market: you haven't seen anything like Extreme Athletes before! Designed in the hip, new "urban vinyl" style, Extreme Athletes is sure to change the world of the sports figure market. Made of roto-cast PVC with a stylized look, tons of attitude and loads of articulation. These figures will look cool on display AND they'll stand up to the toughest play! Designed in a large 9" scale with durable, kid-friendly bulk that gives the brand cross over appeal, expanding from the collectors market to the kids market. Each figure captures the extreme excitement of the game, and the larger-than-life attitudes of the players. Every player comes with real cloth uniforms featuring official team logos. The first assortment will feature nine players from the NFL, highlighting superstars like Warren Sapp, Mike Vick, and Brian Urlacher. Look for the first wave to tackle retailer shelves in summer 2003.
Extremely posable, extremely hip, extremely cool!
Mezco Toyz, the "koolectible toy company" is based in New York City, and was one of the first companies to bring the "urban vinyl" style to the U.S. toy market with their line of Hoodz, and Run DMC figures. Mezco Toyz has also created figures for licensed properties like The Osbourne Family, Popeye, and Austin Powers in Goldmember.
Pro Specialties Group, Inc. is based in San Diego, CA., and offers a broad selection of licensed sports and entertainment collectibles, corporate merchandise and in-stadium promotional products. Pro Specialties Group, Inc. creates licensed product for the NFL, the NBA, Major League Baseball, and the National Hockey League.
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