LOS ANGELES, June 26 -- Universal Pictures confirmed today the presence of a "supercode," hidden in their number one box office hit "The Hulk," based upon one of Marvel Comics' most popular Super Hero® series, that unlocks completely new gameplay in the critically-acclaimed "Hulk" videogame. "Hulk," by Vivendi Universal Games, was released recently for the PC, PlayStation®2 computer entertainment system, Xbox(TM) Video Game System from Microsoft and Nintendo GameCube(TM). Hulk fans who correctly identify this code in the movie will be rewarded with the ability to re-play the interactive game with a new look for the green goliath -- gray. As an homage to the character's first appearance in The Incredible Hulk #1 (1962), players will be able to continue to rampage through the game in the Hulk's original color, which was changed to green by the second issue in the long-running comic book series.
"The 'Hulk' video game was designed with the goal of rewarding fans who experience both the movie and the game," said Nicholas Longano, VU Games' SVP of Marketing. "We created the Gray Hulk bonus gameplay as the ultimate payoff in which the key to the treasure is literally buried in the body of the film."
The code that unlocks Gray Hulk appears in a scene right before Bruce Banner transforms into the Hulk for the first time. Gamers can unlock the Gray Hulk by entering the code word into any computer terminal in the game.
Additional special game content can be unlocked with a series of passwords related to the film's plot and characters. Clues can be found online at www.thehulk.com.
About the Game
Vivendi Universal Games' "Hulk" allows players to actually be the Hulk in an environment in which everything you see can be destroyed and everything you destroy can be a weapon for further destruction. With the film's leading man, Eric Bana, giving voice to his character, the game incorporates a brand new storyline set after the events of the film. It combines visuals from the original comic book illustrations with the film's digitally-created graphics and environments, along with new imagery created exclusively for the game. Players can master two types of game play -- as either Bruce Banner or the Hulk -- as they battle lead characters from the film, familiar enemies from the Marvel Universe(TM) or new villains created specifically for the game. The game features fully destructible and interactive environments, where players can virtually manipulate, destroy or use anything as a weapon. Using his superhuman power fueled by rage, the Hulk can smash through any physical obstacle and annihilate his foes with over 45 devastating attacks.
About the Film
Universal Pictures presents in association with Marvel Entertainment Group a Valhalla Motion Pictures/Good Machine Production of an Ang Lee film, "The Hulk." Acclaimed filmmaker Ang Lee's concept for his film adaptation of the classic Marvel Comics series, "The Incredible Hulk," combines all the elements of a blockbuster visual effects-intensive superhero movie with the brooding romance and tragedy of Universal's classic horror films. In depicting the Hulk as both a superhero and a monster, a wish fulfillment and a nightmare, Lee and his team have stayed true to the subversive spirit of the classic comic book character while completely updating "The Hulk" and projecting him into the dangers and aspirations of contemporary times.
Eric Bana stars as scientist Bruce Banner, whose inner demons transform him in the aftermath of a catastrophic experiment. Bana plays both the human Banner and -- through groundbreaking visual effects technology provided by the Oscar®-winning Industrial Light and Magic -- the superhuman Hulk. Jennifer Connelly portrays Betty Ross, whose scientific genius unwittingly helps unleash the Hulk; Nick Nolte plays Banner's brilliant father, who unwittingly passes on a tragic legacy to his son, and Sam Elliot portrays the commander of a top-secret military research center.
"The Hulk" has been rated PG-13 (Parents Strongly Cautioned -- Some Material May Be Inappropriate For Children Under 13) for Sci-Fi Action Violence, Some Disturbing Images and Brief Partial Nudity.
"The Hulk" is licensed from Marvel Enterprises, Inc., by Universal Studios Consumer Products Group (USCPG). "The Hulk" is a registered trademark of Marvel Enterprises, Inc. USCPG is a unit of Universal Pictures, a division of Vivendi UNIVERSAL Entertainment (VUE) (www.universalstudios.com), the U.S.- based film, television and recreation entity of Vivendi Universal, a global media and communications company and is responsible for global licensing and retail strategies as well as building brand recognition of VUE.
About Marvel
Marvel Enterprises, Inc. is a leading global character-based entertainment company that has developed and owns a library of more than 4,700 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative team also supports the creation of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information visit http://www.marvel.com.
Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.
TM, and (R) and the Nintendo GameCube are trademarks of Nintendo. (C) 2001 Nintendo.
"THE HULK" interactive game (C) 2003 Universal Interactive, Inc. Marvel, THE INCREDIBLE HULK and All Related Comic Book Characters: TM & (C) 2003 Marvel Characters, Inc. All Rights Reserved. www.marvel.com. "THE HULK" movie (C) 2003 Universal Studios. All rights reserved. Published and distributed by Universal Interactive, Inc. Vivendi Universal Games and the Vivendi Universal Games logo are trademarks of Vivendi Universal Games, Inc.
Super Hero(es) is a co-owned registered trademark.
Universal Pictures is a division of Vivendi UNIVERSAL Entertainment (VUE) (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company.
