NEW YORK -- Aug. 11, 2003 -- Hey cool kiddies now you can doodle to your heart's content, even on the go! Sababa Toys has teamed up with The Ohio Art Company and world famous feline Hello Kitty to create the one and only Hello Kitty(R) Etch A Sketch(R) travel tote. A real working Etch A Sketch that doubles as a cutesy, cool clutch too!
Set to hit stores just in time for the Back to School season, this fabulous fashion first Etch A Sketch(R) combines the world's favorite drawing toy(R) with the feline phenomenon, Hello Kitty. Gracing the back end of the Etch A Sketch(R), Hello Kitty's face snaps open to reveal a storage compartment, the ultimate fun and functional accessory for all of your school gear this fall.
Founded in 2000, Sababa Toys focuses on the development of proprietary products in the toy, novelty and general youth consumer product industries.
Visit the Ohio Art Web Site at: http://www.world-of-toys.com. Established in 1908 and headquartered in Bryan, Ohio, the Ohio Art Company is one of the world's best known toy companies and creator of the famous Etch A Sketch(R) drawing toy.
SANRIO develops, distributes and licenses a unique collection of over 12,000 gift, stationery and fashion accessory items for women of all ages. Hello Kitty is the company's flagship brand. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today there are over 300 SANRIO boutiques throughout the Western Hemisphere with 120 in the United States. In addition, SANRIO character products are sold in over 10,000 U.S. locations including department, specialty stores and national chain stores.
