MONTREAL, Aug. 12 - Since July 25, Mega Bloks Inc. Canada's largest toy company, and Midlon Foods Inc., the exclusive representative of many major European manufacturers in Canada, has launched a unique promotion featuring one of the most beloved children's characters, Winnie the Pooh.
"We are delighted to partner with Midlon Foods for this very special Winnie the Pooh Promotion," says Susan Spiegel, Director, Marketing Communications, Mega Bloks. "Cookies, toys and Winnie the Pooh are among children's favorite things, and we're thrilled to be offering all three with this promotion."
Since July 25 to January 16, 2004, Midlon Foods will feature a limited edition Winnie the Pooh cookie tin with delicious Danish Character Cookies. In addition, to this keepsake Winnie the Pooh cookie tin, consumers will have an opportunity to win a "Build with Pooh"(TM) toy from Mega Bloks. The limited edition Winnie the Pooh cookie tins will be available nationally at most major retail chains. Floor and pallet displays will feature in-store, at participating retailers across Canada.
Consumers can enter to win one of the 100 Mega Bloks(R) "Build with Pooh"(TM) toys at www.megabloks.com, or by faxing the required entry information to 1-800-377-9424.
About Mega Bloks Inc.
Mega Bloks creates high quality, fun and educational construction toys that inspire kids and parents to play and learn together. The MEGA BLOKS(R) system features basic and themed construction toys for boys and girls of all ages. Headquartered in Montreal, Mega Bloks Inc. is a global organization employing approximately 1000 people with sales in over 100 countries.
(C)Disney. Based on the "Winnie the Pooh" works by A.A. Milne and E.H.Shepard.
(C) 2003, Mega Bloks Inc. All rights reserved. (MEGA BLOKS and the MEGA BLOKS logo are registered trademarks of Mega Bloks Inc. Other trademarks indicated by (TM) are also the property of Mega Bloks Inc.)
