September 17, 2003 - THQ(R) Inc. today announced the release of BIONICLE(TM) for Game Boy(R) Advance. BIONICLE, the second title under THQ's multi-title exclusive publishing agreement with LEGO Interactive, is now available at retail outlets nationwide.
"BIONICLE is a fun twist on a classic brand name that is perfectly suited for the Game Boy Advance," stated Tiffany Ternan, senior vice president, North American sales and distribution. "We are happy to add the strength of the LEGO brand to our leading Game Boy Advance catalogue."
"It has been our goal to adapt our LEGO toys to meet the desires of each new generation," stated Sara Potter, global marketing manager for LEGO Interactive. "This interactive version allows today's kids to play with their favorite toy in an inspirational action-packed story."
BIONICLE for Game Boy Advance allows players to battle as their favorite characters from the BIONICLE toy universe. Each character features a unique elemental ability that will aid the player in their quest. Players will battle forces across the six different regions of the Mata Nui, solve puzzles, overcome obstacles, and collect Lightstones and recharging Orbs in their adventure.
About LEGO Interactive
The interactive division was established in 1996 and has its worldwide headquarters near London. Our mission is to create world-class interactive entertainment for young gamers aged 6-12, based on LEGO intellectual property and brand values. As part of the LEGO Group, we have access to unique brand recognition as well as formidable marketing power within our target market. For more information, please visit www.LEGO.com/interactive
About THQ
THQ (Nasdaq:THQI) is a leading independent publisher of interactive entertainment software worldwide. The company develops its products for all popular game systems including the PlayStation(R) 2 computer entertainment system from Sony Computer Entertainment, the Xbox(TM) videogame system from Microsoft, Nintendo(R) GameCube and Game Boy Advance, personal computers as well as wireless devices. The THQ web site is located at www.thq.com. The THQ Wireless site is located at www.thqwireless.com.