MARCH 11, 2004, (Renton, Wash.) � Wizards of the Coast, a developer and publisher of game-based entertainment products and a subsidiary of Hasbro, Inc., announced today its collaboration with comic book publisher and licensee Devil's Due Publishing, to develop exclusive artwork for a trading card game based on America's first action figure-hero, G.I. JOE. The G.I. JOE™ Trading Card Game, which will feature 114 elaborately illustrated cards based on the extensive universe of the G.I. JOE vs. COBRA saga, is scheduled for release this fall, coinciding with the 40th anniversary of the G.I. JOE brand.

Devil's Due, which is currently publishing and creating the G.I. JOE comic books, and its team of highly talented artists, will create all of the artwork for the G.I. JOE Trading Card Game.

"Devil's Due is highly regarded for their artwork and they possess a deep understanding of the world of G.I. JOE, making them an ideal choice for the trading card game," commented G.I. JOE trading card game brand manager, Scott Rouse.

"We're extremely pysched to be involved in bringing G.I. JOE into the world of trading card games," said Josh Blaylock, President, Devil's Due Publishing. "We've been publishing the comics for over two years, and expanding into this trading card game endeavor is a win win situation for everyone."

Wizards of the Coast will first release the G.I. JOE Trading Card Game as a two-player starter set and randomized booster packs. The trading card game will put the action of the "REAL AMERICAN HERO" into a range of cards inspired by the legendary G.I. JOE VS. COBRA storyline. Trading card game players will get to command their own G.I. JOE or COBRA team by building their decks with iconic characters such as DUKE, SNAKE EYES, AGENT SCARLETT, COBRA COMMANDER, DESTRO and STORM SHADOW. Expansion sets are planned for 2005.

Hasbro's G.I. JOE brand revolutionized the toy industry 40 years ago with the first poseable action figure for boys. Today, the G.I. JOE brand is popular among a new generation of kids who have rediscovered the action-packed excitement of the G.I. JOE VS. COBRA fantasy. For more information on the G.I. JOE brand, visit www.gijoe.com or www.hasbro.com.

Devil's Due Publishing was formed in 1999 as both a commercial art studio, and a small press comic book publisher. Since then, the company has grown to one of the largest and most talked about comic book studios in the industry, and is making a new foray into mainstream publishing in 2004.

Wizards of the Coast, Inc., is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, MAGIC: THE GATHERING®, among many other trading card games and family card and board games. Wizards is also a leading publisher of roleplaying games, such as DUNGEONS & DRAGONS®, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

G.I. JOE is a trademark of Hasbro, Inc.

Wizards of the Coast, Magic: The Gathering, and Dungeons & Dragons are trademarks of

Wizards of the Coast Inc. in the U.S.A. and other countries. �2004 Wizards.