Escondido, CA (JUNE 21, 2004) � X Concepts® enters the thrilling world of bull riding with the announcement of a multi-year toy licensing agreement with the Professional Bull Riders, Inc. (PBR), an organization bringing the toughest sport on dirt to a growing international audience. The adrenaline packed sport of bull riding "PBR style" will be embodied in the exciting new toy product line, which is expected to hit stores in spring 2005.
The licensing agreement will entitle X Concepts® to manufacture micro-size figures, trading cards, and remote control toys based on the popular bulls and bull riders from the exciting PBR Built Ford Tough Series (BFTS) tour. The first toys to enter the marketplace will be figures with bulls based on some of the top bull riders including: Adriano Moraes, Justin McBride, Ross Coleman, Michael Gaffney, Mike White, Chris Shivers, Brendon Clark, JW Hart, Mike Lee, Jody Newberry, Lee Akin, and bullfighter Rob Smets. The list of the top bulls includes: Cash, Hammer, Mossy Oak Mudslinger, Little Yellow Jacket, Blueberry Wine, High Tide, Reindeer Dippin, Neon Nights, Sling Blade, Hotel California, Rocketman, and Night Life. Planned for fall 2004 will be collector trading cards, which will give fans a permanent memento of PBR riders and bulls going head to head in explosive action photos.
"PBR has developed a wide fan base with an exciting brand of family style entertainment that we intend to capture with our product line up. We look forward to working closely with PBR to develop toys that truly represent this exhilarating sport," said Suzanne Taylor, Licensing Manager at X Concepts.
Said PBR's Chief Operating Officer Sean Gleason, "The PBR's licensing program has experienced phenomenal growth since its launch and I am thrilled that X Concepts® will be joining the exclusive family of PBR licensees. This relationship promises to be a mutually beneficial endeavor that will bring exciting new products to the toy category."
About PBR
Over 100 million viewers tune in each year to the PBR on NBC, OLN, and in Spanish on Telemundo. With over 450 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, and the Humps N Horns Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.
About X Concepts
X Concepts® launched an entire line of action sports collectibles with its creation of TECH DECK®, the #1 name in miniature action sports products. Headquartered in Escondido, California, X Concepts® serves as the exclusive manufacturer and marketer of Tech Deck®, Tech Deck Dudes®, Modifiers®, Water Worm®, Citizen Urban Icon™, and X Kites® which are available at retail and specialty stores across the United States and throughout the world. More information about all X Concepts brands can be found on the company's World Wide Web site located at http://www.xconcepts.com.
