(Milford, Conn.) June 23, 2004 -- Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four exciting toys, some of them activity-encouraging, based on Kids' WB!'s popular animated television series from Warner Bros. Animation, Static Shock(TM). For this promotion, the restaurant chain has also partnered with Kids II to offer a toy premium for children 18-months through pre-school. The toys are available now through July 4, 2004, in Subway Kids' Pak meals, at participating restaurants in the United States and Canada.
Based on the DC Comics/Milestone comic book series, Static Shock is a groundbreaking program featuring the first African-American animated teen super hero. Static Shock addresses urban themes and relevant social issues through compelling storylines, edgy humor and contemporary music and tackles tough subject matters in a way that is instructive, entertaining and full of attitude.
The Subway Kids' Pak meal consists of a deli-style sandwich, a Minute Maid 100% Juice juice-box and a Fruit Roll-Ups fruit snack. Additionally, one of the following toys will be available with each meal:
- Static Shock - Bring your Static Shock figurine with you wherever you go. Pose him into different positions.
- Static Sky Surfer - Throw the Static Sky Surfer as far as you can and watch Static Shock spin around and around.
- Static Energy Stick Challenge - Try your best to balance the large Static Shock stick with two lightning rod shaped sticks. It's a challenge!
- Hotstreak's Fireball - Throw the fireball as far as you can and try to make it land in the ring as it soars through the air, leaving a trail of fire behind it.
- Giggle Rattle - An adorable, safe plastic rattle. From Kids II, a brand Moms know and trust.
The promotion will be supported on the Internet at www.subwaykids.com and through nationally produced point-of-purchase materials. Ryan Partnership, Westport, Conn., is the agency in charge of POP material, with b.little + Co., New York, NY, responsible for production. In addition, visitors to www.subwaykids.com can check out the toys and play fun games. The web site also includes a resource for parents striving to manage their children's diet and exercise levels. Parents and children can "Ask Jared Fogle" about how he lost his weight or how they can incorporate fun exercises into their everyday life.
"We are excited to work with Warner Bros. Consumer Products and DC Comics to bring these great Static Shock toys to our Kids' Pak program," said Brad Saunders, marketing manager for the Subway Franchisee Advertising Fund Trust (SFAFT). "We believe kids need to be more physically active and are thrilled to offer exciting toys that will inspire kids to get outside and play."
"We are looking forward to joining forces with Subway on this new Static Shock Kids Meal promotion and offer these fun and engaging premium items to children throughout North America," said Dave Hedrick, Vice President, Promotional Marketing and Branded Foods, Warner Bros. Consumer Products. "Our partnership with Subway over the years has involved many of our important properties and Static Shock is an electrifying adventure that will translate well in these new toys, which are certain to be sought after by kids and fans of the show."
"We are very pleased to partner with such a successful food franchise on this Static Shock promotion for toddlers. We know how much excitement a toy can bring to little ones, and Kids II is happy to be a part of the program," said Victoria Morrison, Director of Marketing Communications, Kids II Inc.
Kids II is a leader in the developmental toy industry, and is dedicated to providing high-quality, innovative products that are developmentally appropriate. Constant research and development helps to ensure that Kids II products encourage children to learn about their world in a fun, playful way. For more information, visit the Kids II web site at www.kidsii.com.
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
DC Comics, a Warner Bros. Entertainment Inc., is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' web site is located at www.dccomics.com.
The Subway chain is the world's largest submarine sandwich franchise, with more than 21,000 locations in 75 countries, and has surpassed McDonald's in number of locations in the United States and Canada. Headquartered in Milford, Conn., Subway Restaurants was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey -- one that made it possible for thousands of individuals to build and succeed in their own business. Subway Restaurants was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2004 -- for the 12th time in 16 years! For more information about the Subway restaurant chain, visit www.subway.com. Subway(R) and Kids' Pak(TM) are registered trademarks of Doctor's Associates Inc.
STATIC SHOCK and all related characters and elements are trademarks of DC Comics. (c)Milestone Media, Inc.
