New York, NY, November 15, 2004 � It's not easy being a vinyl toy. Or at least not a Ron Reg�, Jr. vinyl toy. Agony, aches and adversity mark each day in the life of Reg�, Jr.'s winsome characters, who made their first appearance in two dimensions on Ouch the website. Brave siblings, the Ouch! Twins are hounded but undeterred by a phantasmagorical Agitator of pain.

The Ouch! Twin toys are sponsored by Tylenol® Ouch! and brought to life, in three dimensions, by groundbreaking art-toy-makers Critterbox. The toys grew out of the Ouch! Twins comic series by Ron Reg�, Jr., which chronicles a boy and girl (fraternal twins) navigating the perplexing chaos of their everyday lives. The Agitator is a mysterious creature who is above and beyond good and evil, but who is most definitely intent on hurling all the slings and arrows of painful misfortune. The characters are embodiments of Reg�, Jr.'s sublime and idiosyncratic vision of a world caught in the delicate balance between pleasure and pain.

Comics and toy fans can to get a free limited-edition Ouch! Twin, from November 26th � January 6th. But if you want one of the Ouch! toys, you're going to have to make a run for it!

Critterbox will manufacture the beautifully packaged toys - each in a cylindrical box with original illustrations by Ron Reg�, Jr. � in strictly limited edition: 500 Agitators and fewer than 1,500 each of Ouch! Twin boys and girls. Tylenol® Ouch! has partnered with cutting edge designer toy stores to distribute the toys in just three cities across the country � Los Angeles, New York City and San Francisco. To get one of the free Ouch! toys, collectors will need to bring an Ouch! coupon to one of eight participating stores, which include: Giant Robot and Meltdown Comics & Collectibles in Los Angeles; KidRobot and Toy Tokyo in New York City; and Giant Robot, DoublePunch, Super 7 and KidRobot in San Francisco. Ron Reg�, Jr.'s Ouch! Twin comic and toy coupon can be found in the culture magazines Tokion, Giant Robot, XLR8R, Arthur, Stopsmiling, Super 7, and in the weekly publications LA Weekly, SF Bay Guardian, East Bay Express, Village Voice, and Time Out New York for three weeks starting November 10, 2004. The coupons are also available for download at ouchthewebsite.com beginning November 26, 2004.

In the spirit of Wonka, in addition to the store give-away, Ouch! will also hold a special drawing on ouchthewebsite.com for ten uber-special-edition Agitator figures. Drawing entry forms can be found on ouchthewebsite.com at the start of the give away on November 26, 2004.

What is Ouch!?

The limited-edition toys are a part of the Tylenol® Ouch! project � an initiative to support a generation of artists and athletes who embrace their pain in order to achieves something extraodinary. Ouch! showcases these amazing people who brave the cuts, bruises, headaches and heartaches to do something innovative while pursuing the things they love. In addition to Ron Reg�, Jr., Ouch!'s "pain partners" include artists and writers such as Buddy Nichols, Rick Charnoski, Stephen "ESPO" Powers, Jordan Crane, Tobin Yelland, Jocko Weyland, Mark Lewman, Rich Jacobs and Neck Face. The artists explore their interpretation of pain and showcase work in 'zines, videos, comics and website articles, and art galleries. In addition, the Tylenol® Ouch! project also created "Team Ouch!," a talented group of extreme sports athletes and breakdancers, such as Tony Trujillo, Joel Tudor, Janna Meyen, Asia One, and Crutchmaster, who represent a generation of talent who view pain as just a part of their game or art. For the past two years, Tylenol® Ouch! has supported extreme sports events and venues, as well as music and film events and projects through event sponsorship and by funding facilities such as the Tylenol® Bowl in Brooklyn for skateboarders.

About Ron Reg�, Jr.

Ouch! featured Ron Reg�, Jr.'s online comic series, "Ron Reg�, Jr.'s Lost Comics," on ouchthewebsite.com, and then decided to bring some of his characters into three dimensions as vinyl toys. Edgy and sweet at the same time, Reg�, Jr.'s comics series explores the sublime and intimate connection between pleasure and pain, angst and creativity. In Reg�, Jr.'s world, they are inseparable and are invitations for the muse to descend ("Ah, there she is!").

Reg�, Jr., was born in Plymouth, Massachusetts and began making his self-described "weird, artsy" mini-comics in 1991. The release of his surreal Skibber Bee-Bye, which explores "searching for things and missing things," gained him a cult following and kudos from the critics and his peers. Macarthur Award-winning comics genius Chris Ware has called Reg�, Jr., "the greatest 'new cartoonist' (whatever that is) I can think of. He has wholly reinvented the comic strip language to suit his own vision... and his beautiful, complex little line drawings are warm, funny, sad, smart, and best of all, alive."

About Critterbox

Critterbox, is one of the new designer toy industry's most respected and groundbreaking young companies, and is already well known for expertise in at coaxing unique artists' visions into life through vinyl. In the last two years, the Critterbox brand has become synonymous with outrageous and exquisitely crafted realizations of works by brilliant artists in the comics world, such as Gary Baseman, Tony Millionaire, Dave Cooper, Tim Biskup, Kaz and David Horvath and Sun-Min Kim (creators of the Uglydolls phenomenon). Critterbox's line of designer collector toys, - which bring an intimacy and directness to the oft-times strange visions of these unique artists and, emphasize the highest quality and attention to detail, has enjoyed bold praise and brisk sales. The toys are available in comics stores, specialty collector shops, and museum shops throughout the United States, Europe and Japan, as well as directly at www.critterbox.com.