rtm logo


rtm logo
Raving Toy Maniac home page
Toy news and pictures
The Toy Buzz Forum
Toy feature articles
Toy Columns
Toy Archives
Customizing action figures
Toy resources
Toy web links
Buy / Sell / Trade Forum
toy shows and events
Chat room
RTMemo - free email newsletter
Site Map
Contact the staff of the Raving Toy Maniac
Privacy information
rtmnews_logo.gif - 4347 Bytes

Warner Bros. Makes Impact At Licensing 2000

licensing2000_logo.jpg - 4700 Bytes
wb_oj_poster_sm.jpg - 13673 BytesWarner Bros. Consumer Products will cast a spell over Licensing 2000 International, beginning today and running through Thursday, with the debut of the ``magical'' and much-anticipated Harry Potter license. The Spring 2001 theatrical release of Osmosis Jones, The Powerpuff Girls, Looney Tunes, Batman, Scooby-Doo and The Wizard of Oz will also take center stage as Warner Bros. Consumer Products displays the breadth and scope of its properties for licensees from around the world.

Harry Potter: A global phenomenon, the ``Harry Potter and the Sorcerer's Stone`` book is currently being developed as a theatrical film for Warner Bros. Pictures for a Fall 2001 release. Chris Columbus, director of some of the decade's most successful family films including ``Home Alone'' and ``Mrs. Doubtfire,'' will direct the first adaptation of the best-selling Harry Potter series of books. WB will unveil a complete licensing program for Harry Potter.

Osmosis Jones: Osmosis Jones is a truly unique film that combines live action, 2D animation and CGI to create an edgy, hip world. Peter and Bobby Farrelly, of popular and acclaimed films Dumb & Dumber and There's Something About Mary, will direct portions of this full-length live action/animated comedy adventure due out in theaters in Spring 2001. The cast includes: Chris Rock, David Hyde Pierce, Laurence Fishburne, Joel Silver, Brandy and William Shatner.

Cartoon Network: Cartoon Network properties including The Powerpuff Girls, Scooby-Doo and Cartoon Network Originals will be highlighted. ``Saving the world before bedtime,'' the Cartoon Network's ``The Powerpuff Girls,'' continue to be popular on television and at retail. In 2000, Scooby-Doo will have two all new direct to video, full-length movies debuting: Scooby-Doo Meets The Boo Brothers and Scooby-Doo and the Alien Invaders featuring Jennifer Love Hewitt's new version of the Scooby-Doo theme song.

Looney Tunes: The Looney Tunes brand will be supported in 2000 with, Tweety's High-Flying Adventure, an all new fully animated movie coming to video in Fall 2000 and the arrival of the Wile E. Coyote/Road Runner stamp.

DC Comics: DC Comics' Super Heroes Batman and Superman transcend all levels of media with continuous exposure in television, feature films, home videos, print campaigns and promotions, theme park attractions and on-line - and even their own got milk? milk mustache advertising campaign.

The Wizard of Oz: From April through September 2000, The Library of Congress will feature an exhibition that marks the 100th anniversary of L. Franki Baum's The Wonderful Wizard of Oz. In 2000, The Wizard of Oz will be supported by new merchandise launches by Mattel, Inc. (dolls) and Cakewalk (apparel and accessories), and through Time Warner promotional support.

[Posted 6/13/2000]


previousarrow.gif - 673 Bytesbacktortmnews.gif - 1037 Bytesnextarrow.gif - 582 Bytes


In Association with Amazon.com Big Bad Toy Store - click for more information





All images, format, content, and design are copyright © 1994-2013 Raving Toy Maniac. No part of these pages may be reproduced without express written consent of the Raving Toy Maniac. Licensed character names and images are copyright © their respective companies.